It is the time of year where the Malaysia EFFIE Awards look to honour effective marketing campaigns. The call for entries for the Malaysia EFFIE Awards 2017 is now open.

The EFFIES as it is popularly known globally has been recognizing effective marketing campaigns since 1968 and it is the premier award to win in the marketing and communication industry. The goal of recognizing effective marketing campaigns is aligned to the 4As objective in promoting commercial creativity and its effectiveness.

As the function of marketing and communication get more and more challenging, effectiveness is the currency for success. Spending on marketing is amongst the highest and most important for a company, and the EFFIES is a way to know if its marketing campaigns have been truly effective and have positively impacted the business.

Effective campaigns produce the desired results without compromising on creativity and originality. The theme for this year's Malaysia EFFIE Awards is The only game that matters. Precision in aim. Effectiveness in results. The theme emphasizes the importance of having a perfect balance of the elements that make a marketing campaign effective. Besides having clear and measurable objectives, emphasis is also on having strong local insights, spot on strategy and creative ideas that are well executed.

The categories remain as in 2016 and so will the two rounds of judging and local recognition awards - Brand of the Year and Agency of the Year.

Each win at the Malaysia EFFIE Awards contribute score points to the Global Effie Index that ranks the creators of the most effective marketing communication campaigns globally.

We look forward to your entries and are excited to honour outstanding marketing ideas for 2017.

All the best!

Yours sincerely,
Aaron Cowie
Organizing Chairman
Malaysia Effie Awards 2017