The Effie Awards is the only global award that honours achievement in meeting and exceeding marketing communications objectives, with a focus on effective campaigns
CREATIVE REQUIREMENTS

Creative materials submitted must directly relate to your strategic objectives and results, and must have run in the marketplace. Do not include Agency name anywhere on the creative materials.

Creative Material becomes the property of the Effie Awards and will not be returned. The Effie Awards is granted the right to make copies of selected creative material for education and publicity purposes.

See below for specific instructions regarding the 4-minute video.

To submit your creative:
1. Submit your 4-minute video (.mov or .avi) in a DVD format

- Subtitle or include written translation (on an additional 1 page added to the back of the Entry Form) for all non-English creative materials.
- Do not include results anywhere on the video.
- Do not include Agency name anywhere on the video.
   
2. Submit 10 stapled sets of hard copies of each print piece (print, direct mail, flyer, etc.) featured on the video to the designated office address.

Your print examples must be both included on the video and delivered to the designated office.
- Print example should not be mounted. Size should not be larger than A3 size (A4 size preferred).
- Label the back of the print examples with brand name, campaign title, type of print (magazine, newspaper, direct mail, etc). Do not include Agency name on the print materials.
   
3. Submit 1 CD with your campaign image (.jpg/.jpeg, 300dpi, 5MB) and 90 Word Summary (.doc) of your campaign
   
4-Minute Creative Reel Instructions:

Create a video up to four minutes long that best illustrates the work in the Entry Form. You must detail in your written case all communications touch points integral to the campaign's success. At least one example of each of these same communications touch points must be featured on the video. If time allows, you can include additional examples of specific creative materials.

You do not need to feature on the video all items in the communications touch points checklist, only those integral to the campaign's success that are mentioned in your written case.

Your video must show complete commercials except where editing is necessary because of time (e.g. events, guerrilla marketing activities, sampling, etc). You must include examples of your print, direct mail and other print items in the video. All print materials featured on the video must also be submitted in hard copies.

You can use editing features such as voiceover, text, etc, to better explain the work shown. Your explanation on video cannot include results.
Video rules:
- Four minute length max.
- Download into DVD as .mov or .avi file.
- Include on the video at least one example of each creative described in your Entry Form
-Include complete creative examples except where editing is necessary because of time constraints (e.g. events, branded content in TV or games, etc.)
-You must deliver 10 stapled sets of hard copies of each print and direct mail piece featured on the video in addition to featuring these examples on the video
- Print example should not be mounted. Size should not be larger than A3 size (A4 size preferred).
- Label the back of the print examples with brand name, campaign title, type of print (magazine, newspaper, direct mail, etc). Do not include Agency name on the print materials.
 
Entries will be disqualified if:
- At least one example of each creative material discussed in your Entry Form is not included on the creative reel.
- Your Agency name (Ad, Media or Other Agency) appears anywhere on the creative reel or in the entry materials.
- Results are included anywhere on the video.