The Effie Awards is the only global award that honours achievement in meeting and exceeding marketing communications objectives, with a focus on effective campaigns
10 REASON FOR DISQUALIFICATION

The following will result in disqualification and entry fees will be forfeited.

1. Results not referenced.
All data presented MUST reference a specific, verifiable source. This could be advertiser data, agency research or third party research companies. We reserve the right to verify the accuracy of the data with the source named.

Sources must be provided next to each piece of data or in clearly marked footnotes at the bottom of each relevant page of the Entry Form. Be as specific as possible in documenting all evidence; provide sources of data, research involved and the time period covered. Use the specific name of the company to reference a source except when the source is an Agency company (Ad, Media or other agencies). For Agency companies only use the term “Agency Research”.

   
2. Agency name published in the Entry Form or on the creative materials.
Effie is an Agency-blind competition – do not cite agency names anywhere in the Entry Form or creative materials. Do not cite your Agency name (or any other Agency – Ad, Media or other – names) as your reference source. If an agency is the source of your research, reference “Agency Research”.
   
3. Not including examples of all creative materials discussed in the Entry Form as being integral to the campaign on the 4-minute creative reel.
You must include at least one example of all creative detailed in the Entry Form as being integral to the campaign’s success on the 4-minute reel.
   
4. Including results on the 4-minute creative reel.
You are not allowed to include results on the 4-minute creative reel. Refer to the creative reel instructions.
   
5. Logos, graphics or other creative materials present in the Entry Form will not be accepted.
(Note: Graphs and charts displaying data are acceptable.)
   
6. Color fonts.
All text that appears in the Entry Form is to be in standard black font. Colored fonts will not be accepted. However, graphs and charts CAN be presented in color.
   
7. Handwritten briefs.
All entries must be submitted in typeface of 10 points or higher.
   
8. Spacing guidelines ignored.
The official Entry Form is 7 pages, including questions 1-9. If you exceed the official number of pages, all additional material will be removed and will not be seen by judges.
   
9. Incomplete Entry Form.
You must fill out every section of the Entry Form.
   
10. Missing translation.
Creative materials submitted for consideration that are not in English require a translation.