The Effie Awards is the only global award that honours achievement in meeting and exceeding marketing
communications objectives, with a focus on effective campaigns
Effie - IACT College Talk Series 2010
The Malaysia Effie Awards partnered IACT College to initiate presentations of Effie winning case studies
to students and lecturers as part of our sharing of marketing communications insights and solutions to
challenges in the real marketplace.
Encik Khairudin Rahim, Managing Director of Lowe & Partners was the first speaker of this Talk Series with his presentation
titled "The Power of a High Value Idea" which took place on June 10, 2010.
Khairudin with a section of the students and lecturers who attended the Talk.
