The Effie Awards is the only global award that honours achievement in meeting and exceeding marketing communications objectives, with a focus on effective campaigns
ELIGIBILITY REQUIREMENTS
Any and all marketing communications efforts, whether full campaigns or unique efforts within a campaign are eligible to enter. For unique efforts within a campaign, there must be specific objectives set by the client, which the entrant achieved. And if there was any impact the larger campaign had on the results, it must be stated.

Retail experience, viral, buzz, direct mail, PR, Radio, TV – any one or any multiple combination of mediums – any examples of work that demonstrate how you tackled your client’s objectives can be entered. To enter you must detail the “why” behind the strategy and provide proof that your work achieved the results you were tasked to produce.

Campaigns that ran in Malaysia between 1 June 2010 – 30 May 2011 are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to the qualifying time.

You may re-submit campaigns from prior Effie competitions if they ran during the qualifying time and have data relative to the qualifying time.

Campaigns that are produced by multiple companies (advertising agencies, media agencies, etc.) can only be submitted for consideration once in a category. In the event of a dispute that the involved agencies cannot resolve, the entry will not be accepted. Effie Awards reserves the right to refuse any entry at any time.

We encourage partners to work together to submit a case as collaboration yields the most effective, thorough cases. You must credit all of your main strategic and creative partners on the case you submit.

Campaigns in a language other than English must be accompanied by a complete English language translation, including all creative materials, to make judging possible.