The Effie Awards is the only global award that honours achievement in meeting and exceeding marketing
communications objectives, with a focus on effective campaigns
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The Effie Judging Day on 10 August 2010 at the Kuala Lumpur Bankers Club, saw 4 panels of highly respected and esteemed Effie Judges hunkered down to decide on and select the marketing communication industry's finest entries.
The diverse and deep experience and expertise of the Judges contributed to the passionate and enthusiastic discussions during the judging process which is based on the Effie Worldwide template adopted in over 40 countries where the Effie program is present.
Judges' scores are then audited by Ernst & Young and the winners will be honored at the Awards Ceremony & Gala Nite in October.
