The Effie Awards is the only global award that honours achievement in meeting and exceeding marketing communications objectives, with a focus on effective campaigns
JUDGING CRITERIA
HOW YOUR ENTRY WILL BE JUDGED

The Effie competition is about effectiveness. How did the various marketing elements – strategy, creative, media, research – work together to achieve great results?

Judges are asked to evaluate specific criteria in scoring a campaign’s effectiveness. Judges provide a score for:

SCORING CRITERIA

Strategic Challenge + Objectives = 23%

Idea = 23%

Bringing the idea to life = 23%
= 70% of final score, equally weighted

Results = 30% of final score

The judges' scores determine which campaigns are to be awarded a Gold, Silver or Bronze, Effie trophy. Each winning level – Gold, Silver, Bronze – has a minimum score required in order for a finalist to be eligible for an award. Effie trophies are awarded in each category at the discretion of the judges

Finalists will be notified by late September 2011. The trophies themselves – Gold, Silver, Bronze – will be awarded at the Malaysia Effie Awards Ceremony in October.