The Effie Awards is the only global award that honours achievement in meeting and exceeding marketing communications objectives, with a focus on effective campaigns
Big Brands are built on the power of a high value idea. The idea alone is no longer synonymous with creativity. To be effective, creative campaigns must be thought with the results in mind. Hence, effectiveness is the new creative.

Every successful campaign must be properly planned for effectiveness. This means ensuring the capture of data and results, commitment to the discipline to sell the best works to all.

Listen to the 3 gurus on effective communication and what it takes to be successful.


Speakers’ Outline of Talks for 2nd April, 2009
 
Daniel Comar – Executive Creative Director, Ogilvy & Mather Malaysia
Effectiveness is the New Creative
How some of the world's most creative campaigns are thought with results in mind.

Today Clients’ expectations are higher in an increasingly demanding world. It is no longer just about creativity but effectiveness in marketing campaigns that deliver results. Here’s a chance for you to know how the expert on creativity will think and work towards achieving this objective. What is the secret behind all this.


Dani has led Ogilvy & Mather to become #1 agency in town (size and billings). Under his leadership, MAGGI Noodles “Tribute Campaign” won a Gold Effie in 2008. Together with another 1 Silver and 3 Bronze, Ogilvy became the most awarded agency at the Malaysian Effie 2008.
 
 
Lee Smith, CEO of Digital, Omnicom Media Group, Asia Pacific
Planning for Effectiveness – Tagging, Flagging and Nagging for controlled results
Most great work goes undersold and never sees an awards entry form. And for every award handed out at award shows there are two better campaigns that just never made it to submission. Capturing, organizing, and selling our work takes much discipline and a  collective commitment to keeping our best product front and center.

Lee Smith has more than 10 years experience in digital media advertising. His greatest works
have won him 18 Media Innovation Awards, Media Agency of the Year (twice), and was the most creatively awarded media agency for 4 years running.
 
 
Khairudin Rahim – Managing Director, Lowe Malaysia
The Power of a High Value Ideas
The reincarnation of Brand’s Essence of Chicken, a silver award winner for last year's EFFIE and is worth listening.

Listen to the behind the scenes story of the challenges Cerebos and its Ad Agency Lowe faced to rescue the product’s imminent, slow death. See and hear how the “high value idea” was arrived at and how a business can indeed be transformed with the power of positioning and effective communications.

Khairudin has spent the last 30+ years with Lowe (previously known as Lintas) and is a firm believer in building brands. He is passionate about the power of creative ideas to help build successful brands.