The Effie Awards is the only global award that honours achievement in meeting and exceeding marketing communications objectives, with a focus on effective campaigns
In today's economic climate, marketing communications effectiveness plays a more important role than ever. From March till May, The Malaysia Effie Awards, the show that honours the most effective marketing communications campaigns, will be hosting a series of talks featuring advertising and marketing communications leaders from around the region. Marketeers and Communication professionals are invited to attend this event.


Speakers’ Outline of Talks for 5th March 2009
 
Arindam Chatterjee – Executive Strategic Planning Director, Publicis Malaysia.
Why Marketeers And Communicators Should Make EFFIE A Way Of Life
No matter what position you are in, whether a client, agency or politician, it is very important to measure how well one is performing if the intention is to grow. Because measurements reveal the results and the effectiveness of your actions. The more effective your actions, the higher are your ROI.

Arindam Chatterjee, or Chat (he prefers to be called) will inspire the audience with short case studies and he will convince you that EFFIE is a way of life for all Marketeers and Communicators to help you achieve the above.
 
 
Huang Ean Hwa – Deputy Chairman/ Executive Creative Director, McCann Worldgroup Malaysia.
The New Economic Revolutionary Disparity
The New Economic Revolutionary Disparity: A treatise on database analytics, knowledge marketing and effective communications in the 21st century.
 
 
Kent Wertime – President of Ogilvy One Asia.
Digital Marketing And Effective Brands
Developments in new media and digital technology have spawned a new era in Marketing. Today companies can consider a variety of of new digital methods of reaching and engaging with consumers. Consequently , these options can alter consumers' relationships with the brands. To move to  these options, marketeers and agencies need to understand fully and  maximise the effectiveness of their work.

Kent Wertime , in his presentation, will explore the implications of what an effective brand is in the digital world.