"Make Malaysia Move" encapsulates the spirit of the Effie's, championing creativity and effectiveness as key drivers in propelling Malaysia's market forward with innovative and impactful ideas.
MAKE MALAYSIA MOVE
EFFIE AWARDS MALAYSIA
Welcome to the 2024 Effie Awards Malaysia. The Awards is organized by The Association of Accredited Advertising Agents Malaysia (4As), jointly supported by Malaysian Advertisers Association (MAA), Media Specialists Association (MSA) and Malaysian Digital Association (MDA), in association with "Brand Champion Partner" - the Malaysia External Trade Development Corporation (MATRADE).
THE IMPORTANCE OF EFFIE
Since its introduction in 1968, Effie has been recognised by agencies and advertisers as the pre-eminent award in the communications industry. As the only global award that honours achievement in meeting and exceeding marketing communications objectives, it focuses on effective campaigns that work in the marketplace.
Campaigns must successfully combine all the disciplines that enter into a marketing program: planning, market research, media, creative and account management. They must demonstrate a partnership between agency and client in the creation, management and building of a brand.
Effie has become THE award to win in 50 countries on five continents. No other marketing communications award is so widely recognised - and so coveted - in so many places. Today, Effie also honours successful trans-border campaigns, with the Global Effie Award.
Effie celebrates more than 50 years of awarding ideas that work - the great ideas that achieve real results and the strategy that goes into creating them.
The competition is open to all forms of consumer engagement - whether mainstream or alternative; digital or print; design or advertising; paid or unpaid. Any form of marketing communications can enter – if you have an insightful strategy, outstanding creative and the market results to prove it, enter it!
ORGANIZING CO-CHAIRPERSONS' MESSAGE
Ryusuke Oda
Managing Director, Hakuhodo | MalaysiaLV Chong
Regional Managing Director, Monster Interactive | MalaysiaWelcome to the 16th Effie Awards Malaysia!
In today's marketing landscape, successful campaigns with effectiveness, are born from strategic brilliance that ignites creative ideas. They deliver measurable results, redefining marketing success in Malaysia. This year's theme, "Make Malaysia Move," is a call for those ideas to come to life and reshape the industry.
We're honoured to once again welcome Datuk Lai Shu Wei, Chief Marketing & Sales Officer at Sime Darby Property Bhd, as our esteemed Chief Judge. Under his expert guidance, a diverse panel of industry leaders will meticulously evaluate your submissions. The Heads of the Jury include:
- Ms. Sulin Lau, Regional Head of Marketing & Brand at Grab
- Mr. Andrew Pinto, Vice President of Brand and Marketing at Unifi
- Mr. Chanchal Chakrabarty, CEO at GroupM Malaysia
- Mr. Chia Pi Wo, CEO & Founder at IDEALOGIC
- Mr. Tai Kam Leong, Chief Sales & Marketing Officer at Astro Malaysia Holdings Berhad
The Effie Awards celebrate the strategic minds who understand the power of marketing to move businesses, communities, and our nation as a whole. We are "Awarding Ideas That Work," and if you have a campaign that masterfully blends great ideas with a results-driven strategy, a campaign that has truly made Malaysia move, we urge you to share your success story.
Submit your entries before June 20th, 2024. Let's showcase the transformative power of Malaysian marketing and demonstrate that our collective efforts can shape a brighter future.
Let's Make Malaysia Move!