Unmatched. Unrivaled. Undeniable. embodies the spirit of the Effie Awards, celebrating marketing excellence that sets new benchmarks in creativity, strategy, and impact driving Malaysia’s industry forward with ideas that cannot be ignored.
Unmatched. Unrivaled. Undeniable. embodies the spirit of the Effie Awards, celebrating marketing excellence that sets new benchmarks in creativity, strategy, and impact driving Malaysia’s industry forward with ideas that cannot be ignored.
Welcome to the 2025 Effie Awards Malaysia. The Awards is organized by The Association of Accredited Advertising Agents Malaysia (4As), jointly supported by Malaysian Advertisers Association (MAA), Media Specialists Association (MSA) and Malaysian Digital Association (MDA), in association with "Brand Champion Partner" - the Malaysia External Trade Development Corporation (MATRADE).
Since its introduction in 1968, Effie has been recognised by agencies and advertisers as the pre-eminent award in the communications industry. As the only global award that honours achievement in meeting and exceeding marketing communications objectives, it focuses on effective campaigns that work in the marketplace.
Campaigns must successfully combine all the disciplines that enter into a marketing program: planning, market research, media, creative and account management. They must demonstrate a partnership between agency and client in the creation, management and building of a brand.
Effie has become THE award to win in 50 countries on five continents. No other marketing communications award is so widely recognised - and so coveted - in so many places. Today, Effie also honours successful trans-border campaigns, with the Global Effie Award.
Effie celebrates more than 50 years of awarding ideas that work - the great ideas that achieve real results and the strategy that goes into creating them.
The competition is open to all forms of consumer engagement - whether mainstream or alternative; digital or print; design or advertising; paid or unpaid. Any form of marketing communications can enter – if you have an insightful strategy, outstanding creative and the market results to prove it, enter it!
Welcome to the 2025 Effie Awards Malaysia. The Awards is organized by The Association of Accredited Advertising Agents Malaysia (4As), jointly supported by Malaysian Advertisers Association (MAA), Media Specialists Association (MSA) and Malaysian Digital Association (MDA), in association with "Brand Champion Partner" - the Malaysia External Trade Development Corporation (MATRADE).
Since its introduction in 1968, Effie has been recognised by agencies and advertisers as the pre-eminent award in the communications industry. As the only global award that honours achievement in meeting and exceeding marketing communications objectives, it focuses on effective campaigns that work in the marketplace.
Campaigns must successfully combine all the disciplines that enter into a marketing program: planning, market research, media, creative and account management. They must demonstrate a partnership between agency and client in the creation, management and building of a brand.
Effie has become THE award to win in 50 countries on five continents. No other marketing communications award is so widely recognised - and so coveted - in so many places. Today, Effie also honours successful trans-border campaigns, with the Global Effie Award.
Effie celebrates more than 50 years of awarding ideas that work - the great ideas that achieve real results and the strategy that goes into creating them.
The competition is open to all forms of consumer engagement - whether mainstream or alternative; digital or print; design or advertising; paid or unpaid. Any form of marketing communications can enter – if you have an insightful strategy, outstanding creative and the market results to prove it, enter it!
Rules of marketing and advertising are changing every day. Innovations in products, distribution, pricing and communication are disrupting the consumer needs and behaviour. At the same time, conscience driven consumption, evolving commerce ecosystems and advancements in technology platforms are reshaping the brand building strategies. And economic uncertainties are also making tighter budgets a new normal.
On the bright side, these challenges also present us with the opportunity to prove the worth of our marketing craft. To showcase that we have ideas that work. To demonstrate that we can deliver growth for our brands even under the changed circumstance. Effie Award recognises and celebrates the agencies and marketers who are able to prove their worth in marketing effectiveness.
Winning an Effie Award means becoming a benchmark in marketing excellence. In 2025, Effie Malaysia panel of jury will award ideas that have resonated well with target audience and demonstrated exceptional effectiveness in achieving their objectives. We're honoured to once again welcome Datuk Lai Shu Wei, Chief Marketing & Sales Officer at Sime Darby Property Bhd., as our esteemed Chief Judge. Under his expert guidance, a diverse panel of industry leaders will meticulously evaluate your entry submissions. The Heads of the Jury include:
