Use the forms to draft answers only. Responses will need to be copied into the Entry portal in order to submit your entry. Please give yourself enough time to transfer over responses to the portal in advance of your intended entry deadline.
| Deadlines | Online Entry Deadlines | Per Entry Fee | ||
|---|---|---|---|---|
| 4As Member | MSA/MAA member | Non-Member | ||
| First | 29 July 2022 by 3.00pm | RM 1,500.00 | RM 1,800.00 | RM 2,250.00 |
| Second | 5 August 2022 by 3.00pm | RM 2,500.00 | RM 3,000.00 | RM 3,750.00 |
| Final | 12 August 2022 by 3.00pm | RM 3,000.00 | RM 3,600.00 | RM 4,500.00 |
| Last Chance | 19 August 2022 by 3.00pm | RM 3,600.00 | RM 4,320.00 | RM 5,400.00 |
Entries will not be accepted if they are not accompanied with full payment or if they are incomplete in any way.
You are required to generate the Submissions Master List through the "online entry portal".
Payment can be made through following methods:
By Bank Transfer
| Beneficiary Name | : | THE ASSOCIATION OF ACCREDITED ADVERTISING AGENTS MALAYSIA |
| Bank Name | : | UNITED OVERSEAS BANK (MALAYSIA) BHD |
| Account Number | : | 260-302-993-5 |
The following are required to complete your submission
There are dedicated entry forms for Sustained Success and Performance Marketing. All other categories submission to use the Main Entry Form.
The following list of 2022 Effie Awards Malaysia categories intended as a guide for campaign submission :
All marketing efforts that ran in Malaysia at any point between 1 November 2020 and 31 May 2022 are eligible to enter. DO NOT include results of campaign after 31 May 2022. This will result in disqualification.
Special Circumstances: If work launched in October 2020 or ended in June 2022, you may include work/results from that period for review by the judges. Further, results collected between 01 June 2022 to 31 July 2022 that are directly tied to marketing activity within the eligibility period (through 31 May 2022) may be included.
Any and all marketing efforts that ran in Malaysia, whether full campaigns OR unique efforts within a campaign that leverage any one or multiple combinations of mediums are eligible to enter. These may include, but not limited to the following:
Eligibility for Sustained Success: Any local or international brand that has been marketed in Malaysia for at least 3 years as of 31 May 2019, is eligible to enter.
Repeat Campaigns: You may re-submit campaigns from prior Effie competitions if they continue to air during the qualifying time and the results data included in the submission are those results specific to the qualifying period stated above.
Entering Multiple Categories:
Reentering Past Winning Work: If your work continued running in this year’s eligibility window and you have results from this eligibility window you may re-enter past winning efforts within the following requirements –
Repeat Campaigns: You may re-submit campaigns from prior Effie competitions if they continue to air during the qualifying time and the results data included in the submission are those results specific to the qualifying period stated above.
Entering Multiple Categories:
All entries must abide by the various advertising regulations, restrictions and guidelines that are issued by the relevant authorities including but not limited to The Malaysian Code of Advertising Practice (Advertising Standards Malaysia), The Content Code (Communications and Multimedia Content Forum Malaysia) and Government Ministries.
Each entry must be authorized by a Client Company Officer, as stated in the Authorization & Verification Form. This is to certify that the data submitted is accurate and a true portrayal of the case’s objectives and results.
Where more than one agency has worked on the case, it has to be agreed in advanced between the involved parties which company will be making the entry. In the event that the same entry is submitted by two different entrant companies, the Organizer will notify the companies, return the case and require the entry to be submitted once.
Submissions will not be considered complete until all required forms and creative materials have been uploaded and submitted online with full payment. Only completed, paid submission will be processed.
Effie Awards Malaysia reserves the right to re-categorize campaigns, split/redefine categories and/or refuse any entry at any time.
Effie Awards Malaysia DOES NOT ACCEPT test efforts into the competition.
By submitting your entry in the competition, the participant and its company agreed to all terms and conditions and rules as set in the Entry Kit.
All decisions made by Effie Awards Malaysia in all matter relating to the competition shall be final and binding.
Your creative work is scored as part of Scoring Section 3: Bringing the Strategy & Idea to Life, which also includes your written response to Question 3A-3C and the data presented in the Investment Overview. This section accounts for 23.3% of the total score.
The purpose of the creative materials is to showcase your creative work. It is NOT a video of your case study to tell the entire case. At minimum, 70% of your video should be examples of your creative work. Each creative example should be labelled by the type of media (TV spot, radio spot, etc.).
The creative materials should showcase the creative that brought the big idea to life and show judges your creative work as it ran in the marketplace. It is fine to include some set-up and explanation if you feel necessary, but ensure that this explanation does not interfere with judge’s ability to review enough examples of your creative work.
Judges are required to read the written case before viewing the creative materials, so it is not necessary to repeat your written case. Creative materials submitted must directly relate to the strategic objectives and results of the case outlined in the written case and must have run in the marketplace. You do not need to feature all items of communications touch points checklist, only those integral to the case’s success that are mentioned in your written case.
DO NOT INCLUDE the following in your creative materials:
Effie recognizes the effective teamwork needed to create an effective case and therefore deserve recognition at the time of win. You are required to credit all creative and strategic partners who contributed to the effort. Think carefully about your partners – clients; agencies [full service, media, digital, promo, PR, event, etc.], media owners; retailers; etc.
Lead Agency [1 required, 2 maximum]
Client [1 required, 2 maximum]
Contributing Companies [0 required, 4 maximum]
Co-Lead Agencies: You may credit a second Lead Agency and they will be given equal recognition by Effie. In order to be considered a second lead agency, you must certify that the work done by each agency was of equal weighting and each agency deserves equal recognition. Second Lead Agencies must be designated at time of entry – you may not add or remove them after the entry period.
In-house Work: If you are an advertiser submitting in-house work, please list your company as both the Lead Agency & Client.
Primary Individual Credits
[0 required, 10 maximum]
Secondary Individual Credits
[0 required, 30 maximum]
Client & Lead Agency credits are considered final at time of entry and cannot be added at the entry is submitted. Senior leadership must sign off on the credits using the Authorization & Verification Form which can be downloaded in the Entry Portal after you have input all credits.
If your campaign is a winner, your 90 Word Summary will be published for promotional purposes.
Submit this online with at least three complete sentences (limit 90 words) summarizing the campaign and its goals. Indicate campaign objectives and how the evidence of results directly relates to those objectives.
All winning entries will receive a trophy and certificate. The client and lead agency is the engraving default setting for all trophies, unless co-lead agencies or co-clients are designated, in which case both lead agencies/clients would appear on the trophy.
Winner may purchase duplicate or personalized trophies as long as their name appears in the list of credits.
Effie Worldwide is a 501(c)(3) non-profit organization that stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. In order to help fulfill this mission and provide learning to the industry, Effie relies on entrants’ willingness to share their finalist and winning case studies with the industry.
By providing permission to publish your written case, you are:
The Organizer respects that entries may have information deemed confidential. Within the Entry Portal, entrants are asked to set publishing permission for the written entry. Entrants may select from the following options:
PUBLISH AS THE CASE WAS SUBMITTED
You agree that the written entry form may be published as it was submitted and reproduced or displayed for educational purposes.
PUBLISH AN EDITED VERSION OF THE WRITTEN CASE
You agree to submit an edited version of your case study for publication which will be reproduced or displayed for educational purposes. You may redact any confidential information; however, you may not redact the entire results section.
The written case is the only portion of the entry that should contain confidential information. For that reason, the written case is the only portion of the that is included in the above publication permission policy. The creative work (reel, images), public case summary, and statement of effectiveness should not include confidential information and will be showcased in various ways [effie.org, partner websites/publications], along with your public facing written case, if your entry becomes a finalist or winner. Work submitted must be original or you must have the rights to submit it.
The Effie Awards entry and judging process is designed to help all entrants present their work effectively while ensuring the confidentiality of classified information.
Judging
Judging events are held in secure locations. Judges are required to sign confidentiality agreements before judging begins. Judges cannot remove materials from the judging session and are individually matched with entries and categories that do not pose a conflict of interest. For example, a judge from the financial industry will not judge the financial category.
Indexing Data
While judging is confidential and entrants may select publication permission for their written case. Effie understands some entrants may still have concerns regarding sensitive information. When presenting numerical data within the entry, entrants may choose to provide those numbers in percentages or indexes, so that actual numbers are withheld. As with all data points, be sure to include context so that judges understand the significance of the data. Additionally, unless the entrant opts to allow Effie to publish the entry as it was submitted if it becomes a finalist or winner, only judges will see the written entry as it was submitted.
Creative Work & Publicity Materials: The creative materials [reel, images, publicity materials] and case summary you submit into the competition become the property of the Effie Awards and will not be returned. The Effie Awards is granted the right to make copies of selected creative material for education and publicity purposes.
The Effie competition is about effectiveness. How did the various marketing elements – strategy, creative, media, research – work together to achieve great results?
Judges are asked to evaluate specific criteria in scoring a campaign's effectiveness. Judges provide a score for:
Challenge, Context & Objectives = 23.3%
Insights & Strategic Idea = 23.3%
Bringing The Idea To Life = 23.3%
Results = 30%
The judges' scores determine which campaigns are to be awarded a Gold, Silver or Bronze Effie trophy. Each winning level – Gold, Silver, Bronze – has a minimum score required in order for a finalist to be eligible for an award. Effie trophies are awarded in each category at the discretion of the judges.
Judges will recuse themselves from judging a case/category if it poses a conflict of interest. In particular, judges will be recused themselves from a particular case of it is from the agency or company where they work.