Use the forms to draft answers only. Responses will need to be copied into the Entry portal in order to submit your entry. Please give yourself enough time to transfer over responses to the portal in advance of your intended entry deadline.
| Deadlines | Entry Deadlines | Per Entry Fee | ||
|---|---|---|---|---|
| 4As member | MSA/MAA/MDA member | Non-member | ||
| First | 20 June 2024 by 3.00pm | RM 2,000-00 | RM 2,300-00 | RM 3,300-00 |
| Second | 27 June 2024 by 3.00pm | RM 3,000-00 | RM 3,500-00 | RM 4,950-00 |
| Final | 4 July 2024 by 3.00pm | RM 3,500-00 | RM 4,100-00 | RM 5,775-00 |
| Last Chance | 11 July 2024 by 3.00pm | RM 4,000-00 | RM 5,000-00 | RM 6,600-00 |
Entries will not be accepted if they are not accompanied with full payment or if they are incomplete in any way.
You are required to generate the Submissions Master List through the "online entry portal".
Payment can be made through following methods:
By Bank Transfer
| Beneficiary Name | : | THE ASSOCIATION OF ACCREDITED ADVERTISING AGENTS MALAYSIA |
| Bank Name | : | UNITED OVERSEAS BANK (MALAYSIA) BHD |
| Account Number | : | 260-302-993-5 |
The following are required to complete your submission
There are dedicated entry forms for Sustained Success and Performance Marketing. All other categories submission to use the Main Entry Form.
The following list of 2024 Effie Awards Malaysia categories intended as a guide for campaign submission :
All marketing efforts that ran in Malaysia at any point between 1 June 2023 and 31 May 2024 are eligible to enter.
Elements of the work may have been introduced earlier and may have continued after, but your case must be based on data relative to the qualifying time.
One or any multiple combination of mediums may be submitted; any work that demonstrates how the objectives were achieved. Detail the “why” behind the strategy and provide proof that the work achieved significant results.
The results that illustrate the effectiveness of the case can be collected outside of the eligibility period but must be tied directly to the marketing activity within the eligibility time frame.
It is important to include context, data and results prior to the eligibility period. This enables judges to better understand the significance of your objectives and results. Keep in mind that not all judges are knowledgeable of the nuances of your brand’s industry.
Eligibility for Sustained Success: Any local or international brand that has been marketed in Malaysia for at least 3 years as of 31 May 2021, is eligible to enter.
Reentering Previously Entered Work:
Entering Multiple Categories:
All entries must abide by the various advertising regulations, restrictions and guidelines that are issued by the relevant authorities including but not limited to The Malaysian Code of Advertising Practice (Advertising Standards Malaysia), The Content Code (Communications and Multimedia Content Forum Malaysia) and Government Ministries.
Test efforts are not eligible.
A single effort cannot be submitted by different organizations in the same category. Teams must collaborate on a single entry. However, different organizations may take the lead on entering the work in different categories.
Submissions will not be considered complete until all required forms and creative materials have been uploaded and submitted online with full payment. Only completed, paid submission will be processed.
By submitting your entry in the competition, the participant and its company agreed to all terms and conditions and rules as set in the Entry Kit.
All decisions made by Effie Awards Malaysia in all matter relating to the competition shall be final and binding.
CREATIVE REEL
Your creative work is scored as part of Scoring Section 3: Bringing the Strategy & Idea to Life.
The focus of the reel should be the creative work. Judges recommend 70% of the reel is spent on showing examples of creative work the audience experienced, or other materials created to bring the idea to life internally or externally. The entrant does not need to feature all items selected in the touchpoints checklist [from the Investment Overview], only those integral to the case’s success that are explained in the written case. Any set-up [re: context, challenge] should not impede the judges’ ability to have this clear understanding.
MUST INCLUDE
DO NOT INCLUDE
SPECIFICATION
CREATIVE IMAGES
Images of creative work: 2 images required; 6 images maximum per entry
Images uploaded should complement the reel and help judges better evaluate creative elements that ran in front of the audience.
It can be helpful to provide images of work best seen as a still image [e.g.
website, print ad, direct mail piece, etc.] or entrant can upload work that
enable judges to get another look at after watching the reel.
This is an opportunity to showcase your creative work:
Technical requirements:
Creative images will be shown publicly if the case is a finalist or winner.
Effie recognizes the effective teamwork needed to create an effective case and therefore deserve recognition at the time of win. You are required to credit all creative and strategic partners who contributed to the effort. Think carefully about your partners – clients; agencies [full service, media, digital, promo, PR, event, etc.], media owners; retailers; etc.
Lead Agency [1 required, 2 maximum]
Client [1 required, 2 maximum]
Contributing Companies [0 required, 4 maximum]
Co-Lead Agencies: You may credit a second Lead Agency and they will be given equal recognition by Effie. In order to be considered a second lead agency, you must certify that the work done by each agency was of equal weighting and each agency deserves equal recognition. Second Lead Agencies must be designated at time of entry – you may not add or remove them after the entry period.
In-house Work: If you are an advertiser submitting in-house work, please list your company as both the Lead Agency & Client.
Primary Individual Credits
[0 required, 10 maximum]
Secondary Individual Credits
[0 required, 30 maximum]
Client and Lead Agency credits are considered final at time of entry and cannot be
added after the entry is submitted. Credits must be reviewed by senior account
leadership and approved via the Authorization & Verification Form, which can
be downloaded in the Entry Portal after you have input all credits.
If your campaign is a winner, your 90 Word Summary will be published for promotional purposes.
Submit this online with at least three complete sentences (limit 90 words) summarizing the campaign and its goals. Indicate campaign objectives and how the evidence of results directly relates to those objectives.
All winning entries will receive a trophy and certificate. The client and lead agency is the engraving default setting for all trophies, unless co-lead agencies or co-clients are designated, in which case both lead agencies/clients would appear on the trophy.
Winner may purchase duplicate or personalized trophies as long as their name appears in the list of credits.
Effie Worldwide is a 501(c)(3) non-profit organization that stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. In order to help fulfill this mission and provide learning to the industry, Effie relies on entrants’ willingness to share their finalist and winning case studies with the industry.
By providing permission to publish your written case, you are:
The Organizer respects that entries may have information deemed confidential. Within the Entry Portal, entrants are asked to set publishing permission for the written entry. Entrants may select from the following options:
PUBLISH AS THE CASE WAS SUBMITTED
You agree that the written entry form may be published as it was submitted and reproduced or displayed for educational purposes.
PUBLISH AN EDITED VERSION OF THE WRITTEN CASE
You agree to submit an edited version of your case study for publication which will be reproduced or displayed for educational purposes. You may redact any confidential information; however, you may not redact the entire results section.
The written case is the only portion of the entry that should contain confidential information. For that reason, the written case is the only portion of the that is included in the above publication permission policy. The creative work (reel, images), public case summary, and statement of effectiveness should not include confidential information and will be showcased in various ways [effie.org, partner websites/publications], along with your public facing written case, if your entry becomes a finalist or winner. Work submitted must be original or you must have the rights to submit it.
The Effie Awards entry and judging process is designed to help all entrants present their work effectively while ensuring the confidentiality of classified information.
Judging
Judging events are held in secure locations. Judges are required to sign confidentiality agreements before judging begins. Judges cannot remove materials from the judging session and are individually matched with entries and categories that do not pose a conflict of interest. For example, a judge from the financial industry will not judge the financial category.
Indexing Data
While judging is confidential and entrants may select publication permission for their written case. Effie understands some entrants may still have concerns regarding sensitive information. When presenting numerical data within the entry, entrants may choose to provide those numbers in percentages or indexes, so that actual numbers are withheld. As with all data points, be sure to include context so that judges understand the significance of the data. Additionally, unless the entrant opts to allow Effie to publish the entry as it was submitted if it becomes a finalist or winner, only judges will see the written entry as it was submitted.
Creative Work & Publicity Materials: The creative materials [reel, images, publicity materials] and case summary you submit into the competition become the property of the Effie Awards and will not be returned. The Effie Awards is granted the right to make copies of selected creative material for education and publicity purposes.
The Effie competition is about effectiveness. How did the various marketing elements – strategy, creative, media, research – work together to achieve great results?
Judges are asked to evaluate specific criteria in scoring a campaign's effectiveness. Judges provide a score for:
Challenge, Context & Objectives = 23.3%
Insights & Strategy = 23.3%
Bringing the Strategy & Idea to Life = 23.3%
Results = 30%
The judges' scores determine which campaigns are to be awarded a Gold, Silver or Bronze Effie trophy. Each winning level – Gold, Silver, Bronze – has a minimum score required in order for a finalist to be eligible for an award. Effie trophies are awarded in each category at the discretion of the judges.
Judges will recuse themselves from judging a case/category if it poses a conflict of interest. In particular, judges will be recused themselves from a particular case of it is from the agency or company where they work.