Effie Festival | Malaysia Effie Awards

The Programme

8.00am

Registration

8.30am

Welcome Address by Tan Kien Eng
Why Effie Festival is needed to support industry members

8.45am

Orchestrating Greatness:The Marketer’s Role in Winning Campaigns
with Tai Kam Leong
Role a marketer must play in steering/rallying all the brand custodians in crating a winning campaign

9.05am

Matches Are Won Long Before They’re Played - Effie Case Discipline as a Framework for Business Problem- Solving
with Amit Sutha and Andrew Michau
How the discipline of documenting an Effie case helps build a culture of strategic approach to solve business challenges for an organization.

9.25am

Spotlight/Rapid Fire Session:Two Lenses, One Case: Juror Perspectives in Evaluation
moderated by Vikram Ananthakrishnan
Discussions/POVs on their approach to evaluating the cases – sub-conscious biases & at the same time unique perspectives

9.55am

Jurors’ Learning Video
The video offers a rich learning experience through reflections and perspectives from Effie 2025 jurors on their judging journey. Guided by thoughtful questions, jurors analyze key components of the cases ranging from challenges and objectives to insights, strategy, execution, and results.

10.05am

Panel Discussion:Inside the Jury Room: Lessons from Effie 2025
moderated by Dr Milan Agnihotri
Heads of Jury overall observations & learning sum-up

10.35am

Workshop: The Evaluator’s Eye: Empowering the Jurors of the Future
anchored by Chia Pi Wo
A pre-determined parameter designed to train the young professionals on how to evaluate a campaign

11.20am

Finalist Case Presentations
anchored by LV Chong
Head of Jury’s selection – presentation of five [5] cases, one from each jury group, that generated maximum debate amongst jury members.

12.50am

Festival Insights and Reflections
by Effie Awards Organizing Committee
The session consolidates the key insights and lessons from Effie 2025.

1.00pm

End of session