| 1 |
How Speaking Gen Z helped a small start-up disrupt the period care category
Youth Marketing - Products
|
Youth Marketing - Products |
|
PS love Pte Ltd
VML Singapore Sixiemeson, pilotoTV |
||
| 1 |
Mekdi's Recovery: We Were Public Enemy #1. This Is the Fight We Took On.
Corporate Reputation
|
Corporate Reputation |
|
McDonald's (Malaysia)
Publicis Groupe M OMD, C27 |
||
| 2 |
How Speaking Gen Z helped a small start-up disrupt the period care category
David vs. Goliath (Traditional)
|
David vs. Goliath (Traditional) |
|
PS Love Pte Ltd
VML Singapore Sixiemeson, pilotoTV |
||
| 3 |
Makan Lain Macam
Food
|
Food |
|
A. Clouet (Malaysia) Sdn. Bhd.
NAGA DDB Sdn Bhd |
||
| 4 |
Cracking the Secret Language: Ketibas, Ketibus, Ketitam
Influencers Marketing
|
Influencers Marketing |
|
Wipro Unza (M) Sdn Bhd
MBCS, PHD Media |
||
| 5 |
Mekdi's Recovery: We Were Public Enemy #1. This Is the Fight We Took On.
Influencers Marketing
|
Influencers Marketing |
|
McDonald's (Malaysia)
Publicis Groupe M OMD, C27 |
||
| 6 |
Mattel #PuasaPlay
Retail
|
Retail |
|
Mattel
Universal McCann, MBCS |
||
| 7 |
Senyuman Paling Bernilai
Seasonal Marketing – Products
|
Seasonal Marketing – Products |
|
Lotus's
VML Malaysia Tangerine Films Sdn Bhd |
||
| 8 |
Mattel Puasa Play
Small Budget - Products
|
Small Budget - Products |
|
Mattel Continental Asia Sdn Bhd
Universal McCann, MBCS |
||
| 9 |
#WargaEmasBoleh bersama Grab
Social Good - Diversity, Equity & Inclusion
|
Social Good - Diversity, Equity & Inclusion |
|
Grab
Fishermen Integrated M&C Saatchi Mobile Ltd |
||
| 10 |
Grab: Social-first to make lunch stick
Social Media – Services
|
Social Media – Services |
|
Grab
Grab Creative Studio |
||
| 11 |
Grab: Social-first to make lunch stick
Timely Opportunity - Services
|
Timely Opportunity - Services |
|
Grab
Grab Creative Studio |
||
| 12 |
From Data to Drip
Youth Marketing - Services
|
Youth Marketing - Services |
|
U Mobile Sdn Bhd
Initiative, MBCS Lion Digital Malaysia Sdn. Bhd. |
||
| 1 |
From Skincare to Self-Belief: SAFI’s Scholarship Sparked aRayaRevolution
Corporate Reputation
|
Corporate Reputation |
|
Wipro Unza (M) Sdn Bhd
MBCS, PHD Media Minerva Productions Sdn Bhd |
||
| 2 |
Mekdi's Recovery: We Were Public Enemy #1. This Is the Fight We Took On.
Crisis Response / Critical Pivot
|
Crisis Response / Critical Pivot |
|
McDonald's (Malaysia)
Publicis Groupe M OMD, C27 |
||
| 3 |
#WargaEmasBoleh bersama Grab
Current Events
|
Current Events |
|
Grab
Fishermen Integrated M&C Saatchi Mobile Ltd |
||
| 4 |
#Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment
Engaged Community – Products
|
Engaged Community – Products |
|
Wipro Unza (M) Sdn Bhd
MBCS, PHD Media |
||
| 5 |
#WargaEmasBoleh bersama Grab
Engaged Community – Services
|
Engaged Community – Services |
|
Grab
Fishermen Integrated M&C Saatchi Mobile Ltd |
||
| 6 |
#Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment
Experiential Commerce Marketing
|
Experiential Commerce Marketing |
|
Wipro Unza (M) Sdn Bhd
MBCS, PHD Media |
||
| 7 |
#Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment
Experiential Marketing: Hybrid
|
Experiential Marketing: Hybrid |
|
Wipro Unza (M) Sdn Bhd
MBCS, PHD Media |
||
| 8 |
The Purrfect Scent? Just Ask the Cat.
Household Supplies
|
Household Supplies |
|
Wipro Unza (Malaysia) Sdn. Bhd.
Ogilvy Malaysia PHD Media |
||
| 9 |
Suaraku. The Unheard Voice That Made U Mobile Finally Heard
Internet & Telecom
|
Internet & Telecom |
|
U Mobile Sdn Bhd
Initiative MBCS |
||
| 10 |
Grab’s Teeny-Tiny Subway Takeover
Media Innovation - Existing Channels
|
Media Innovation - Existing Channels |
|
Grab, Subway
Fishermen Integrated Accenture Song Malaysia, Aspect Ratio Studios Sdn. Bhd |
||
| 11 |
Senyuman Paling Bernilai
Retail
|
Retail |
|
Lotus's
VML Malaysia Tangerine Films Sdn Bhd |
||
| 12 |
Cracking the Secret Language: Ketibas, Ketibus, Ketitam
Small Budget - Products
|
Small Budget - Products |
|
Wipro Unza (M) Sdn Bhd
MBCS, PHD Media |
||
| 13 |
Cracking the Secret Language: Ketibas, Ketibus, Ketitam
Social Media – Products
|
Social Media – Products |
|
Wipro Unza (M) Sdn Bhd
MBCS, PHD Media |
||
| 14 |
#WargaEmasBoleh bersama Grab
Transportation
|
Transportation |
|
Grab
Fishermen Integrated M&C Saatchi Mobile Ltd |
||
| 1 |
#Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment
Beauty & Fragrance
|
Beauty & Fragrance |
|
Wipro Unza (M) Sdn Bhd
MBCS, PHD Media |
||
| 2 |
Milo. Dulu, Kini, Selamanya Demi Malaysia.
Beverages - Non-Alcohol
|
Beverages - Non-Alcohol |
|
Nestle Products Sdn. Bhd.
Ogilvy Malaysia |
||
| 3 |
Astro 100% MFL #DemiLigaKita
Brand Content & Entertainment – Services
|
Brand Content & Entertainment – Services |
|
Astro Media Solutions
Talon Creative Sdn. Bhd. Group M - Mindshare |
||
| 4 |
From Value to Values: Winning Hearts Beyond Price
Brand Content & Entertainment – Services
|
Brand Content & Entertainment – Services |
|
U Mobile Sdn Bhd
Initiative MBCS |
||
| 5 |
Skuad 5G
Brand Content & Entertainment – Services
|
Brand Content & Entertainment – Services |
|
CelcomDigi
Naga DDB Tribal & M&C Saatchi |
||
| 6 |
CelcomDigi x Gegar Vaganza: A Comeback Story of Connection
Brand Integration & Entertainment Partnerships
|
Brand Integration & Entertainment Partnerships |
|
CelcomDigi
OMD Malaysia Astro Media Solutions |
||
| 7 |
PETRONAS 50th Anniversary: Wherever PETRONAS goes, the spirit of Malaysia follows.
Corporate Reputation
|
Corporate Reputation |
|
PETROLIAM NASIONAL BHD. (PETRONAS)
Dentsu Malaysia |
||
| 8 |
Astro 100% MFL #DemiLigaKita
Crisis Response / Critical Pivot
|
Crisis Response / Critical Pivot |
|
Astro Media Solutions
Talon Creative Sdn. Bhd. Group M - Mindshare |
||
| 9 |
Grab4Family: seniors as face of innovation
Customer Experience
|
Customer Experience |
|
Grab
Grab Creative Studio M&C Saatchi Mobile Ltd |
||
| 10 |
CelcomDigi Fibre - Target Smarter, Convert Faster
Data-Driven
|
Data-Driven |
|
CelcomDigi
OMD Malaysia Kingdom Digital |
||
| 11 |
A Quest for More
David vs. Goliath (Situational)
|
David vs. Goliath (Situational) |
|
SHELL MALAYSIA TRADING SDN BHD
GrowthOps Asia Invictus Blue, Edelman Malaysia |
||
| 12 |
AMBASSADORS OF FAILURE
David vs. Goliath (Situational)
|
David vs. Goliath (Situational) |
|
TM Technology Services Sdn Bhd
VML Malaysia Directors Think Tank, GrowthOps Asia, Essence Media Com |
||
| 13 |
Grab: Social-first to make lunch stick
Delivery Services
|
Delivery Services |
|
Grab
Grab Creative Studio |
||
| 14 |
Not a Store Opening. A Cultural Uprising.
Engaged Community – Products
|
Engaged Community – Products |
|
U Mobile Sdn Bhd
Initiative |
||
| 15 |
Dumex Dugro Generation Iron Strong
Health & Wellness – OTC
|
Health & Wellness – OTC |
|
Danone Specialized Nutrition
Muma Malaysia Wavemaker (Malaysia) |
||
| 16 |
Allianz Travel Tales
Insurance
|
Insurance |
|
Allianz Berhad Malaysia.
MediaCliQ Group Macam Yes Studio, Macam Yes Studios. |
||
| 17 |
The Climb - Not Miley Cyrus. Just SUPER and 4 Very Tired DJs.
Media Content Partnerships
|
Media Content Partnerships |
|
Jacob Douwe Egberts
Invictus Blue Sdn Bhd Media Prima Omnia Sdn Bhd |
||
| 18 |
Grab’s Teeny-Tiny Subway Takeover
Media Idea
|
Media Idea |
|
Grab, Subway
Fishermen Integrated Accenture Song Malaysia, Aspect Ratio Studios Sdn. Bhd |
||
| 19 |
Mekdi's Recovery: We Were Public Enemy #1. This Is the Fight We Took On.
Multicultural - Products
|
Multicultural - Products |
|
McDonald's (Malaysia)
Publicis Groupe M OMD, C27 |
||
| 20 |
Grab’s Teeny-Tiny Subway Takeover
Restaurants
|
Restaurants |
|
Grab, Subway
Fishermen Integrated Accenture Song Malaysia, Aspect Ratio Studios Sdn. Bhd |
||
| 21 |
Mattel #PuasaPlay
Seasonal Marketing – Products
|
Seasonal Marketing – Products |
|
Mattel
Universal McCann |
||
| 22 |
Suaraku. The Unheard Voice That Made U Mobile Finally Heard
Seasonal Marketing – Services
|
Seasonal Marketing – Services |
|
U Mobile Sdn Bhd
Initiative MBCS |
||
| 23 |
"For You, I Would ___"
Snacks & Desserts
|
Snacks & Desserts |
|
Mondelez Malaysia Sales Sdn Bhd
Ogilvy Malaysia WPP Media Malaysia |
||
| 24 |
Hijacking the Zodiac: How "Kit - Cat" Becomes the New Face of CNY
Snacks & Desserts
|
Snacks & Desserts |
|
Nestle KitKat
VML Malaysia OPENMIND Malaysia |
||
| 25 |
From Skincare to Self-Belief: SAFI’s Scholarship Sparked a Raya Revolution
Social Good - Brands
|
Social Good - Brands |
|
Wipro Unza (M) Sdn Bhd
MBCS, PHD Media Minerva Productions Sdn Bhd |
||
| 26 |
Allianz Travel Tales
Social Media – Products
|
Social Media – Products |
|
Allianz Berhad Malaysia.
MediaCliQ Group Macam Yes Studio, Macam Yes Studios. |
||
| 27 |
Purple: From Bathroom Sink to Vanity Table
Social Media – Products
|
Social Media – Products |
|
Colgate Palmolive
Ogilvy Malaysia |
||
| 28 |
Bake From The Heart
Sustained Success
|
Sustained Success |
|
Mondelez Malaysia Sales Sdn Bhd
Ogilvy Malaysia WPP Media Malaysia |
||
| 29 |
Grab4Family: seniors as face of innovation
Transportation
|
Transportation |
|
Grab
Grab Creative Studio M&C Saatchi Mobile Ltd |
||
| 30 |
Hijacking the Zodiac: How "Kit - Cat" Becomes the New Face of CNY
Youth Marketing - Products
|
Youth Marketing - Products |
|
Nestle KitKat
VML Malaysia OPENMIND Malaysia |
||
| 31 |
Makan Lain Macam
Youth Marketing - Products
|
Youth Marketing - Products |
|
A. Clouet (Malaysia) Sdn. Bhd.
NAGA DDB Sdn Bhd Not applicable (Malaysia) |
||
