| 1 |
#Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment
Beauty & Fragrance
|
Beauty & Fragrance |
|
Safi Shayla MBCS | PHD MEDIA |
||
| 2 |
Milo. Dulu, Kini, Selamanya Demi Malaysia.
Beverages - Non-Alcohol
|
Beverages - Non-Alcohol |
|
Milo Ogilvy Malaysia |
||
| 3 |
Skuad 5G
Brand Content & Entertainment – Services
|
Brand Content & Entertainment – Services |
|
CelcomDigi Network Naga DDB Tribal & M&C Saatchi |
||
| 4 |
Astro 100% MFL #DemiLigaKita
Brand Content & Entertainment – Services
|
Brand Content & Entertainment – Services |
|
Astro Media Solutions Talon Creative Sdn. Bhd. |
||
| 5 |
From Value to Values: Winning Hearts Beyond Price
Brand Content & Entertainment – Services
|
Brand Content & Entertainment – Services |
|
U Mobile Initiative |
||
| 6 |
CelcomDigi x Gegar Vaganza: A Comeback Story of Connection
Brand Integration & Entertainment Partnerships
|
Brand Integration & Entertainment Partnerships |
|
CelcomDigi OMD Malaysia |
||
| 7 |
From Skincare to Self-Belief: SAFI’s Scholarship Sparked a Raya Revolution
Corporate Reputation
|
Corporate Reputation |
|
Safi Raya 2025 MBCS | PHD MEDIA |
||
| 8 |
Mekdi's Recovery: We Were Public Enemy #1. This Is the Fight We Took On.
Corporate Reputation
|
Corporate Reputation |
|
McDonald's Malaysia Publicis Groupe M |
||
| 9 |
PETRONAS 50th Anniversary: Wherever PETRONAS goes, the spirit of Malaysia follows.
Corporate Reputation
|
Corporate Reputation |
|
PETRONAS Dentsu Malaysia |
||
| 10 |
Mekdi's Recovery: We Were Public Enemy #1. This Is the Fight We Took On.
Crisis Response / Critical Pivot
|
Crisis Response / Critical Pivot |
|
McDonald's Malaysia Publicis Groupe M |
||
| 11 |
Astro 100% MFL #DemiLigaKita
Crisis Response / Critical Pivot
|
Crisis Response / Critical Pivot |
|
Astro Media Solutions Talon Creative Sdn. Bhd. |
||
| 12 |
#WargaEmasBoleh bersama Grab
Current Events
|
Current Events |
|
Grab Fishermen Integrated |
||
| 13 |
Grab4Family: seniors as face of innovation
Customer Experience
|
Customer Experience |
|
Grab Grab Creative Studio |
||
| 14 |
CelcomDigi Fibre - Target Smarter, Convert Faster
Data-Driven
|
Data-Driven |
|
CelcomDigi Fibre OMD Malaysia |
||
| 15 |
A Quest for More
David vs. Goliath (Situational)
|
David vs. Goliath (Situational) |
|
Shell GrowthOps Asia |
||
| 16 |
AMBASSADORS OF FAILURE
David vs. Goliath (Situational)
|
David vs. Goliath (Situational) |
|
Unifi Business VML Malaysia |
||
| 17 |
How Speaking Gen Z helped a small start-up disrupt the period care category
David vs. Goliath (Traditional)
|
David vs. Goliath (Traditional) |
|
Blood VML Singapore (previously Wunderman Thompson Singapore) |
||
| 18 |
Grab: Social-first to make lunch stick
Delivery Services
|
Delivery Services |
|
Grab Grab Creative Studio |
||
| 19 |
#Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment
Engaged Community – Products
|
Engaged Community – Products |
|
Safi Shayla MBCS | PHD MEDIA |
||
| 20 |
Not a Store Opening. A Cultural Uprising.
Engaged Community – Products
|
Engaged Community – Products |
|
U Mobile Initiative |
||
| 21 |
#WargaEmasBoleh bersama Grab
Engaged Community – Services
|
Engaged Community – Services |
|
Grab Fishermen Integrated |
||
| 22 |
#Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment
Experiential Commerce Marketing
|
Experiential Commerce Marketing |
|
Safi Shayla MBCS | PHD MEDIA |
||
| 23 |
#Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment
Experiential Marketing: Hybrid
|
Experiential Marketing: Hybrid |
|
Safi Shayla MBCS | PHD MEDIA |
||
| 24 |
Makan Lain Macam
Food
|
Food |
|
Ayam Brand NAGA DDB Sdn Bhd |
||
| 25 |
Dumex Dugro Generation Iron Strong
Health & Wellness – OTC
|
Health & Wellness – OTC |
|
Dumex Dugro Muma Malaysia |
||
| 26 |
The Purrfect Scent? Just Ask the Cat.
Household Supplies
|
Household Supplies |
|
Scentify Ogilvy Malaysia |
||
| 27 |
Cracking the Secret Language: Ketibas, Ketibus, Ketitam
Influencers Marketing
|
Influencers Marketing |
|
Safi Hijabista MBCS | PHD MEDIA |
||
| 28 |
Mekdi's Recovery: We Were Public Enemy #1. This Is the Fight We Took On.
Influencers Marketing
|
Influencers Marketing |
|
McDonald's Malaysia Publicis Groupe M |
||
| 29 |
Allianz Travel Tales
Insurance
|
Insurance |
|
Allianz Travel Insurance MediaCliQ Group |
||
| 30 |
Suaraku. The Unheard Voice That Made U Mobile Finally Heard
Internet & Telecom
|
Internet & Telecom |
|
U Mobile Initiative |
||
| 31 |
The Climb - Not Miley Cyrus. Just SUPER and 4 Very Tired DJs.
Media Content Partnerships
|
Media Content Partnerships |
|
SUPER Coffee Invictus Blue Sdn Bhd |
||
| 32 |
Grab’s Teeny-Tiny Subway Takeover
Media Idea
|
Media Idea |
|
Grab Fishermen Integrated |
||
| 33 |
Grab’s Teeny-Tiny Subway Takeover
Media Innovation - Existing Channels
|
Media Innovation - Existing Channels |
|
Grab Fishermen Integrated |
||
| 34 |
Mekdi's Recovery: We Were Public Enemy #1. This Is the Fight We Took On.
Multicultural - Products
|
Multicultural - Products |
|
McDonald's Malaysia Publicis Groupe M |
||
| 35 |
Grab’s Teeny-Tiny Subway Takeover
Restaurants
|
Restaurants |
|
Grab Fishermen Integrated |
||
| 36 |
Senyuman Paling Bernilai
Retail
|
Retail |
|
Lotus's Malaysia VML Malaysia |
||
| 37 |
Mattel #PuasaPlay
Retail
|
Retail |
|
Mattel Universal McCann | MBCS |
||
| 38 |
Senyuman Paling Bernilai
Seasonal Marketing – Products
|
Seasonal Marketing – Products |
|
Lotus's Malaysia VML Malaysia |
||
| 39 |
Mattel #PuasaPlay
Seasonal Marketing – Products
|
Seasonal Marketing – Products |
|
Mattel Universal McCann |
||
| 40 |
Suaraku. The Unheard Voice That Made U Mobile Finally Heard
Seasonal Marketing – Services
|
Seasonal Marketing – Services |
|
U Mobile Initiative |
||
| 41 |
Mattel Puasa Play
Small Budget - Products
|
Small Budget - Products |
|
Mattel Universal McCann | MBCS |
||
| 42 |
Cracking the Secret Language: Ketibas, Ketibus, Ketitam
Small Budget - Products
|
Small Budget - Products |
|
Safi Hijabista MBCS | PHD MEDIA |
||
| 43 |
"For You, I Would ___"
Snacks & Desserts
|
Snacks & Desserts |
|
Cadbury Dairy Milk Ogilvy Malaysia |
||
| 44 |
Hijacking the Zodiac: How "Kit-Cat" Becomes the New Face of CNY
Snacks & Desserts
|
Snacks & Desserts |
|
KitKat Malaysia VML Malaysia |
||
| 45 |
From Skincare to Self-Belief: SAFI’s Scholarship Sparked a Raya Revolution
Social Good - Brands
|
Social Good - Brands |
|
Safi Raya 2025 MBCS | PHD MEDIA |
||
| 46 |
#WargaEmasBoleh bersama Grab
Social Good - Diversity, Equity & Inclusion
|
Social Good - Diversity, Equity & Inclusion |
|
Grab Fishermen Integrated |
||
| 47 |
Allianz Travel Tales
Social Media – Products
|
Social Media – Products |
|
Allianz Travel Insurance MediaCliQ Group |
||
| 48 |
Purple: From Bathroom Sink to Vanity Table
Social Media – Products
|
Social Media – Products |
|
Colgate Optic White Purple Toothpaste Ogilvy Malaysia |
||
| 49 |
Cracking the Secret Language: Ketibas, Ketibus, Ketitam
Social Media – Products
|
Social Media – Products |
|
Safi Hijabista MBCS | PHD MEDIA |
||
| 50 |
Grab: Social-first to make lunch stick
Social Media – Services
|
Social Media – Services |
|
Grab Grab Creative Studio |
||
| 51 |
Bake From The Heart
Sustained Success
|
Sustained Success |
|
Cadbury Dairy Milk Ogilvy Malaysia |
||
| 52 |
Grab: Social-first to make lunch stick
Timely Opportunity - Services
|
Timely Opportunity - Services |
|
Grab Grab Creative Studio |
||
| 53 |
#WargaEmasBoleh bersama Grab
Transportation
|
Transportation |
|
Grab Fishermen Integrated |
||
| 54 |
Grab4Family: seniors as face of innovation
Transportation
|
Transportation |
|
Grab Grab Creative Studio |
||
| 55 |
How Speaking Gen Z helped a small start-up disrupt the period care category
Youth Marketing - Products
|
Youth Marketing - Products |
|
Blood VML |
||
| 56 |
Makan Lain Macam
Youth Marketing - Products
|
Youth Marketing - Products |
|
Ayam Brand NAGA DDB Sdn Bhd |
||
| 57 |
Hijacking the Zodiac: How "Kit-Cat" Becomes the New Face of CNY
Youth Marketing - Products
|
Youth Marketing - Products |
|
KitKat Malaysia VML |
||
| 58 |
From Data to Drip
Youth Marketing - Services
|
Youth Marketing - Services |
|
U Mobile Initiative | MBCS |
||
