Effie Festival | Malaysia Effie Awards

Effie Festival Malaysia 2026 Conference

THE PROGRAMME

The Programme

8.00am

Registration

8.30am

Effie: The Gold Standard in Marketing Effectiveness
by Tan Kien Eng, 4As President

8.40am

Keynote Speaker: Asian Perspectives on Effectiveness from Spikes Asia 2026
Melanie Speet, Director Spikes Asia

9.20am

Spotlight: Juror Perspectives on How Effie Shapes Marketing Thinking Towards Better Effectiveness
moderated by Datuk Lai Shu Wei

Panellists (Heads of Jury):

Andreas Moellmann, Independent Brand & Marketing Consultant, Future Inc.
Chia Pi Wo, Chief Executive Officer & Founder, IDEALOGIC
Filipe Lampreia, Chief Strategy Officer, VML Malaysia
Tai Kam Leong, Chief Commercial Officer, Astro

10.00am

Tea Break (15 minutes)

10.15am

Gen Z Perspective on solving marketing problems: The Roaches We Ignore
by Sanrego Rowa, Junior Art Director, Dentsu Indonesia; Cannes Lion + Contagious Young Talent Speaker 2026

10.35am

Jurors' Learning Video

10.45am

Lessons & Reflections form Effie 2026: Sharing of Observations and Learning
by Dr. Milan Agnihotri, Effie Malaysia 2026 Chief Judge

11.00am

2026 Finalist + 2025 Gold-winning case presentation
moderated by LV Chong, Effie Malaysia 2026 Organising Chair

12.30am

Workshop & Finalist Walk Through: Learning to Evaluate a Case for Effectiveness
conducted by Chia Pi Wo, Chief Executive Officer & Founder, IDEALOGIC

1.15pm

Shaping the Future of Marketing
by LV Chong & Dr. Milan Agnihotri

1.30pm

End