| 1 |
Selamat is Volvo
David vs. Goliath (Situational)
|
David vs. Goliath (Situational) |
|
Volvo
Grey Malaysia | Invictus Blue Sdn Bhd |
||
| 1 |
From Unknown to Idol: Launching Aiken Niacinamide Like a K-pop Debut
Beauty & Fragrance
|
Beauty & Fragrance |
|
Aiken
MBCS | PHD Malaysia |
||
| 2 |
Selamat is Volvo
David vs. Goliath (Situational)
|
David vs. Goliath (Situational) |
|
Volvo
Grey Malaysia | Invictus Blue Sdn Bhd |
||
| 3 |
Sensorial: How Softlan Broke a One-Sense Category by Letting a Nation Feel Freshness Across Four
Experiential Marketing: Live
|
Experiential Marketing: Live |
|
Softlan
WPP Media Malaysia |
||
| 4 |
Fans Fries Meal
Restaurants
|
Restaurants |
|
McDonald's Malaysia
LEO (Malaysia) |
||
| 5 |
Iftar O'Clock
Timely Opportunity - Products
|
Timely Opportunity - Products |
|
7 Eleven
TBWA Kuala Lumpur Sdn Bhd |
||
| 1 |
Geng Sahur Macam Berbuka
Beverages - Non-Alcohol
|
Beverages - Non-Alcohol |
|
Dutch Lady
LEO (Malaysia) |
||
| 2 |
MILO Energy for Good : How empty packs unlocked a restricted sales channel
Beverages - Non-Alcohol
|
Beverages - Non-Alcohol |
|
MILO
Ogilvy Malaysia |
||
| 3 |
Spritzer SILIQA: The Open Secret
Beverages - Non-Alcohol
|
Beverages - Non-Alcohol |
|
Spritzer Bhd.
JUNO |
||
| 4 |
Grab Awwbandoned Carts
Data-Driven
|
Data-Driven |
|
Grab
Grab Creative Studio |
||
| 5 |
Hotlink: Built For The Bijak Berbajet
Engaged Community - Services
|
Engaged Community - Services |
|
MAXIS
LEO (Malaysia) |
||
| 6 |
MILO Energy for Good : How empty packs unlocked a restricted sales channel
Environmental - Brands
|
Environmental - Brands |
|
MILO
Ogilvy Malaysia |
||
| 7 |
Sunlight's Eat The Skin: Unlocking Growth Through a New Usage Occasion
Household Supplies
|
Household Supplies |
|
Sunlight
Hepmil Malaysia | Spark Foundry (Malaysia) |
||
| 8 |
Anlene #MoveForMore - the Sit & Stand Challenge
Media Content Partnerships
|
Media Content Partnerships |
|
Anlene
WPP Media Malaysia |
||
| 9 |
Grab x Jaya Grocer: From F&B to FMCGs
Multi-Brand Shopper Solution
|
Multi-Brand Shopper Solution |
|
Grab
Grab Creative Studio |
||
| 10 |
Geng Sahur Macam Berbuka
Seasonal Marketing - Products
|
Seasonal Marketing - Products |
|
Dutch Lady
LEO (Malaysia) |
||
| 11 |
Grab Awwbandoned Carts
Small Budget - Services
|
Small Budget - Services |
|
Grab
Grab Creative Studio |
||
| 12 |
From Unknown to Idol: Launching Aiken Niacinamide Like a K-pop Debut
Youth Marketing - Products
|
Youth Marketing - Products |
|
Aiken
MBCS | PHD Malaysia |
||
| 1 |
Grab Mosaic: Design without Designers
Artificial Intelligence (AI)
|
Artificial Intelligence (AI) |
|
Grab
Grab Creative Studio |
||
| 2 |
Selamat is Volvo
Automotive - Vehicles
|
Automotive - Vehicles |
|
Volvo
Grey Malaysia | Invictus Blue Sdn Bhd |
||
| 3 |
From Connectivity To Protection: How CelcomDigi Claimed Trust In A Category Where Nobody Owned It
Corporate Reputation
|
Corporate Reputation |
|
CelcomDigi
OMD Malaysia |
||
| 4 |
Fans Fries Meal
Engaged Community - Products
|
Engaged Community - Products |
|
McDonald's Malaysia
LEO (Malaysia) |
||
| 5 |
Geng Sahur Macam Berbuka
Engaged Community - Products
|
Engaged Community - Products |
|
Dutch Lady
LEO (Malaysia) |
||
| 6 |
From Players to Customers
Engaged Community - Services
|
Engaged Community - Services |
|
CelcomDigi
GrowthOps Asia |
||
| 7 |
From Sponsoring the Sport to Growing the Community
Engaged Community - Services
|
Engaged Community - Services |
|
CelcomDigi
OMD Malaysia |
||
| 8 |
The Cap that Uncapped The Market
Engaged Community - Services
|
Engaged Community - Services |
|
U Mobile
Initiative Malaysia | MBCS |
||
| 9 |
Fans Fries Meal
Experiential Marketing: Hybrid
|
Experiential Marketing: Hybrid |
|
McDonald's Malaysia
LEO (Malaysia) |
||
| 10 |
Membawang Lagi Layan
Influencers Marketing
|
Influencers Marketing |
|
Mister Potato
Dentsu Malaysia | Blankslate Sdn Bhd |
||
| 11 |
Safi Shayla Supa: Beyond the Hijab, Solving the Real Cause of Flat Hair
Multicultural - Products
|
Multicultural - Products |
|
Safi
MBCS | PHD Malaysia |
||
| 12 |
KFC Treats Secret Agents: Cracking The Youth Snacking Code
New Product / Service - Introduction
|
New Product / Service - Introduction |
|
KFC Malaysia
VML Malaysia |
||
| 13 |
Grab x Jaya Grocer: From F&B to FMCGs
New Product / Service - Introduction
|
New Product / Service - Introduction |
|
Grab
Grab Creative Studio |
||
| 14 |
Safi Shayla Supa: Beyond the Hijab, Solving the Real Cause of Flat Hair
New Product or Service - Line Extension
|
New Product or Service - Line Extension |
|
Safi
MBCS | PHD Malaysia |
||
| 15 |
Purple: From Hack to Holy Grail
Personal Care
|
Personal Care |
|
Colgate
WPPCP |
||
| 16 |
Lotus's Drop Cart Draw
Retail
|
Retail |
|
Lotus's
VML Malaysia |
||
| 17 |
Sunlight's Eat The Skin: How Social Proof Drove a New Usage Occasion
Social Media - Products
|
Social Media - Products |
|
Sunlight
Hepmil Malaysia | Spark Foundry |
||
| 18 |
Nando's Cracks the Lunchtime Code
Social Media - Services
|
Social Media - Services |
|
Nando's
MBCS |
||
| 19 |
Biasiswa Siswi Safi - From My Mother's Brand to Mine: How Safi Won a New Generation of Hijabis
Sustained Success - Products
|
Sustained Success - Products |
|
Safi
MBCS | PHD Malaysia |
||
| 20 |
Grab: Sabar's On The Way
Timely Opportunity - Services
|
Timely Opportunity - Services |
|
Grab
Grab Creative Studio |
||
| 1 |
CreAItors for Every Craving
Artificial Intelligence (AI)
|
Artificial Intelligence (AI) |
|
Grab
VaynerMedia Asia Pacific |
||
| 2 |
24 Hours to Prove Fuel Endurance
Automotive - Vehicles
|
Automotive - Vehicles |
|
Haval
MBCS | Universal McCann Malaysia |
||
| 3 |
Heineken®: Turn your Agh to Ahhh
Beverages - Alcohol
|
Beverages - Alcohol |
|
HEINEKEN
LEO (Malaysia) |
||
| 4 |
Share A Coke (SAC) : Buatan Malaysia Call Cans
Beverages - Non-Alcohol
|
Beverages - Non-Alcohol |
|
The Coca-Cola Company Malaysia
VML Malaysia |
||
| 5 |
100PLUS Zero to Legend
Beverages - Non-Alcohol
|
Beverages - Non-Alcohol |
|
Fraser & Neave Malaysia
Mindmade Creative Communications |
||
| 6 |
If Amelie is in Malaysia: Giving Fragrance Quality Main Character Energy
Brand Content & Entertainment - Products
|
Brand Content & Entertainment - Products |
|
Enchanteur
McCann Kuala Lumpur | PHD Media Sdn Bhd |
||
| 7 |
The Runway To Relevance - From Overlooked by Affluent Consumers to Chosen by Them
Brand Integration & Entertainment Partnerships
|
Brand Integration & Entertainment Partnerships |
|
U Mobile
Initiative Malaysia | MBCS |
||
| 8 |
GXBank Gegar Sistem: Backing the Small Businesses Big Banking Left Behind
Business-to-Business - Services
|
Business-to-Business - Services |
|
GXBank
LEO (Malaysia) |
||
| 9 |
How Astro Fibre Won Big Through the Household's Littlest Customers
Challenger Brand Solution
|
Challenger Brand Solution |
|
Astro Fibre
NAGA DDB Sdn Bhd |
||
| 10 |
24 Hours to Prove Fuel Endurance
Challenger Brand Solution
|
Challenger Brand Solution |
|
Haval
MBCS | Universal McCann Malaysia |
||
| 11 |
Hip Hop Annual Report
Corporate Reputation
|
Corporate Reputation |
|
CIMB
VML Malaysia |
||
| 12 |
How MR.DIY Turned a National Crisis into a Celebration of Brand Diligence
Crisis Response / Critical Pivot
|
Crisis Response / Critical Pivot |
|
MR.DIY
MR.DIY |
||
| 13 |
Grab: Whose CNY Ad Is This?
Delivery Services
|
Delivery Services |
|
Grab
Grab Creative Studio |
||
| 14 |
CreAItors for Every Craving
Delivery Services
|
Delivery Services |
|
Grab
VaynerMedia Asia Pacific |
||
| 15 |
Grab Awwbandoned Carts
Digital Commerce
|
Digital Commerce |
|
Grab
Grab Creative Studio |
||
| 16 |
TikTok Shop: Home is Where the Huat is
Digital Commerce
|
Digital Commerce |
|
TikTok Shop (Malaysia) Sdn. Bhd.
JUNO |
||
| 17 |
Prego Savour the Moments: The Recipe That Closed the Basket
Digital Commerce
|
Digital Commerce |
|
Prego
Havas Malaysia |
||
| 18 |
The Cap that Uncapped The Market
Experiential Marketing: Hybrid
|
Experiential Marketing: Hybrid |
|
U Mobile
Initiative Malaysia | MBCS |
||
| 19 |
Skip The Fuss
Finance
|
Finance |
|
RHB
MBCS | Universal McCann Malaysia |
||
| 20 |
GXBank Gegar Sistem: Engineered to Break Big Banking Barriers
Finance
|
Finance |
|
GXBank
LEO (Malaysia) |
||
| 21 |
Hotlink: Built For The Bijak Berbajet
Internet & Telecom
|
Internet & Telecom |
|
MAXIS
LEO (Malaysia) |
||
| 22 |
The Cap that Uncapped The Market
Internet & Telecom
|
Internet & Telecom |
|
U Mobile
Initiative Malaysia | MBCS |
||
| 23 |
Grab x Jaya Grocer: From F&B to FMCGs
Marketing Disruptors - Products
|
Marketing Disruptors - Products |
|
Grab
Grab Creative Studio |
||
| 24 |
Lotus's Drop Cart Draw
Marketing Disruptors - Services
|
Marketing Disruptors - Services |
|
Lotus's
VML Malaysia |
||
| 25 |
Kisah Benar: Turning Scam Warnings into Stories Malaysians Would Watch
Media Content Partnerships
|
Media Content Partnerships |
|
CelcomDigi
OMD Malaysia |
||
| 26 |
Grab: Not In Film, Everywhere
Media Content Partnerships
|
Media Content Partnerships |
|
Grab
Grab Creative Studio |
||
| 27 |
Fans Fries Meal : Turning Bukit Bintang into a Live, Shared Experience
Media Idea
|
Media Idea |
|
McFries
OMD Malaysia |
||
| 28 |
Selamat is Volvo
Media Idea
|
Media Idea |
|
Volvo
Grey Malaysia | Invictus Blue Sdn Bhd |
||
| 29 |
Grab: Not In Film, Everywhere
Media Idea
|
Media Idea |
|
Grab
Grab Creative Studio |
||
| 30 |
The Sponsored Truth
Media Innovation
|
Media Innovation |
|
SAMSUNG
LEO (Malaysia) |
||
| 31 |
The Sponsored Truth
Media Innovation - Existing Channels
|
Media Innovation - Existing Channels |
|
SAMSUNG
LEO (Malaysia) |
||
| 32 |
Grab: Whose CNY Ad Is This?
Multi-Brand Shopper Solution
|
Multi-Brand Shopper Solution |
|
Grab
Grab Creative Studio |
||
| 33 |
Membawang Lagi Layan
Multicultural - Products
|
Multicultural - Products |
|
Mister Potato
Dentsu Malaysia | Blankslate Sdn Bhd |
||
| 34 |
Selamat is Volvo
Multicultural - Products
|
Multicultural - Products |
|
Volvo
Grey Malaysia | Invictus Blue Sdn Bhd |
||
| 35 |
The Cap that Uncapped The Market
Multicultural - Services
|
Multicultural - Services |
|
U Mobile
Initiative Malaysia | MBCS |
||
| 36 |
How McDelivery Stopped Targeting to Drive Incremental Orders
Performance Marketing
|
Performance Marketing |
|
McDelivery
OMD Malaysia |
||
| 37 |
THE BOTTLE THAT GREW UP
Personal Care
|
Personal Care |
|
Carrie Super Protect
PHD Malaysia | Ogilvy Malaysia |
||
| 38 |
C for Carnation. Reclaiming Cultural Heritage.
Renaissance
|
Renaissance |
|
Carnation
Carat Media Services (Malaysia) Sdn. Bhd. |
||
| 39 |
Grab x Jaya Grocer: From F&B to FMCGs
Retail
|
Retail |
|
Grab
Grab Creative Studio |
||
| 40 |
Grab: Sabar's On The Way
Seasonal Marketing - Services
|
Seasonal Marketing - Services |
|
Grab
Grab Creative Studio |
||
| 41 |
Grab: Whose CNY Ad Is This?
Seasonal Marketing - Services
|
Seasonal Marketing - Services |
|
Grab
Grab Creative Studio |
||
| 42 |
Lotus's Drop Cart Draw
Social Good - Brands
|
Social Good - Brands |
|
Lotus's
VML Malaysia |
||
| 43 |
MAK KAU HIJAU
Social Media - Products
|
Social Media - Products |
|
Proton e.MAS
Havas Malaysia |
||
| 44 |
GrabFood 5-Star: The Local Food Guide Built by Millions
Sustained Success - Services
|
Sustained Success - Services |
|
Grab
Fishermen Integrated |
||
