| 1 |
Heidden in Plain Sight
Beverages – Alcohol
|
Beverages – Alcohol |
|
Heineken Leo Burnett Malaysia |
||
| 2 |
Now you can eat your Guinness
Beverages – Alcohol
|
Beverages – Alcohol |
|
Guinness Ogilvy Malaysia |
||
| 3 |
Vibe Kopi Susu: Blending Coffee and Culture
Brand Content & Entertainment – Products
|
Brand Content & Entertainment – Products |
|
McDonald's Malaysia Leo Burnett Malaysia |
||
| 4 |
Rugi Tau?!
Current Events
|
Brand Content & Entertainment – Services |
|
McDonald's Malaysia IDOTYOU |
||
| 5 |
People Not Performance - Humanising U Mobile’s 5G Network
Brand Content & Entertainment – Services
|
Brand Content & Entertainment – Services |
|
U Mobile Initiative |
||
| 6 |
0% GERAM, 100% NGAM
Brand Content & Entertainment – Services
|
Brand Content & Entertainment – Services |
|
Unifi VML Malaysia |
||
| 7 |
Pizza Hut Collaborates With Gen Z To Create Their Perfect "Pizza"
Business/Product/Service Innovation
|
Business/Product/Service Innovation |
|
Pizza Hut MBCS |
||
| 8 |
Time Gig Speed Home (FTTR)
Business/Product/Service Innovation
|
Business/Product/Service Innovation |
|
Time Internet Fishermen Integrated Sdn Bhd |
||
| 9 |
Why Grab gave away a free Loyalty Program
Business/Product/Service Innovation
|
Business/Product/Service Innovation |
|
Grab Grab Creative Studio |
||
| 10 |
Yum.AI for tiniest mom & pop shops
Business-to-Business – Services
|
Business-to-Business – Services |
|
Grab Grab Creative Studio |
||
| 11 |
Unibizity
Business-to-Business – Services
|
Business-to-Business – Services |
|
Unifi GrowthOps Asia |
||
| 12 |
Grab #SisBoleh: Drive To Equality, Year 2
Current Events
|
Current Events |
|
Grab Grab Creative Studio |
||
| 13 |
Audio Recordings, Un-creepified
Customer Experience
|
Customer Experience |
|
Grab Grab Creative Studio |
||
| 14 |
U Mobile Bangkit, Capturing the Hearts of East Malaysians
David vs. Goliath (Situational)
|
David vs. Goliath (Situational) |
|
U Mobile Initiative Media |
||
| 15 |
From Virtual Game Food To Real Life Adventure: Pizza Hut Wins Big With Genshin Impact
Engaged Community – Products
|
Engaged Community – Products |
|
Pizza Hut MBCS |
||
| 16 |
Building Malaysia’s first all-woman E-sports team for MPL
Engaged Community – Products
|
Engaged Community – Products |
|
Kotex Ogilvy Malaysia |
||
| 17 |
U Mobile Bangkit, Capturing the Hearts of East Malaysians
Engaged Community – Services
|
Engaged Community – Services |
|
U Mobile Initiative Media |
||
| 18 |
Reviving Local Music Industry, One Buck (Short) at a Time
Entertainment & Sports
|
Entertainment & Sports |
|
U Mobile Initiative Media |
||
| 19 |
Grab Reverse Vending Machines
Environmental - Brands
|
Environmental - Brands |
|
Grab Grab Creative Studio |
||
| 20 |
Dreams Decoded
Experiential Marketing: Digital
|
Experiential Marketing: Digital |
|
Coway Grey Malaysia |
||
| 21 |
From Virtual Game Food To Real Life Adventure: Pizza Hut Wins Big With Genshin Impact
Experiential Marketing: Hybrid
|
Experiential Marketing: Hybrid |
|
Pizza Hut MBCS |
||
| 22 |
Icon Meets Icon: How One Single French Fry Boosted Our Business
Experiential Marketing: Live
|
Experiential Marketing: Live |
|
McDonald's Malaysia Leo Burnett Malaysia |
||
| 23 |
Mamee Chef: Spreading luck & prosperity through gift bowls
Food
|
Food |
|
Mamee Chef MBCS |
||
| 24 |
Durex champions safe sex education in Malaysia
Health & Wellness - Health, Fitness & Wellness
|
Health & Wellness - Health, Fitness & Wellness |
|
Durex Fishermen Integrated |
||
| 25 |
Dreams Decoded
Home Furnishings & Appliances
|
Home Furnishings & Appliances |
|
Coway GREY WORLDWIDE SDN BHD |
||
| 26 |
Releasing A Hot New Single Meal With DOLLA To Win Back Gen Zs
Influencers Marketing
|
Influencers Marketing |
|
Pizza Hut MBCS |
||
| 27 |
MsPuiyi teaches safe sex with Durex Academy
Influencers Marketing
|
Influencers Marketing |
|
Durex Fishermen Integrated |
||
| 28 |
Time X Creators - Creating Authentic Connections with Digital Natives
Influencers Marketing
|
Influencers Marketing |
|
Time Internet Fishermen Integrated |
||
| 29 |
Like It's Your Father's Company
Internet & Telecom
|
Internet & Telecom |
|
Time Internet Fishermen Integrated |
||
| 30 |
Time Internet Ramah
Internet & Telecom
|
Internet & Telecom |
|
Time Internet Fishermen Integrated |
||
| 31 |
Dreams Decoded
Marketing Disruptors – Products
|
Marketing Disruptors – Products |
|
Coway GREY WORLDWIDE SDN BHD |
||
| 32 |
Heidden in Plain Sight
Marketing Disruptors – Products
|
Marketing Disruptors – Products |
|
Heineken Leo Burnett Malaysia |
||
| 33 |
Yum.AI for tiniest mom & pop shops
Marketing Disruptors – Services
|
Marketing Disruptors – Services |
|
Grab Grab Creative Studio |
||
| 34 |
Hacking ChatGPT saved marketing 97% hours
Marketing Disruptors – Services
|
Marketing Disruptors – Services |
|
Grab Grab Creative Studio |
||
| 35 |
0% GERAM, 100% NGAM
Marketing Disruptors – Services
|
Marketing Disruptors – Services |
|
Unifi VML Malaysia |
||
| 36 |
Yum.AI for tiniest mom & pop shops
Multi-Brand Shopper Solution
|
Multi-Brand Shopper Solution |
|
Grab Grab Creative Studio |
||
| 37 |
U Mobile Bangkit, Capturing the Hearts of East Malaysians
Multicultural - Services
|
Multicultural - Services |
|
U Mobile Initiative Media |
||
| 38 |
Why Grab gave away a free Loyalty Program
Multi-Retailer Program
|
Multi-Retailer Program |
|
Grab Grab Creative Studio |
||
| 39 |
Pizza Hut Collaborates With Gen Z To Create Their Perfect "Pizza"
New Product or Service - Line Extension
|
New Product or Service - Line Extension |
|
Pizza Hut MBCS |
||
| 40 |
Time Gig Speed Home (FTTR)
New Product or Service - Line Extension
|
New Product or Service - Line Extension |
|
Time Internet Fishermen Integrated Sdn Bhd |
||
| 41 |
Building Malaysia’s first all-woman E-sports team for MPL
Personal Care
|
Personal Care |
|
Kotex Ogilvy Malaysia |
||
| 42 |
Late To The Party: How Pizza Hut Made Big News With A Cola Pizza
Restaurants
|
Restaurants |
|
Pizza Hut MBCS |
||
| 43 |
GrabFood 5-Star
Restaurants
|
Restaurants |
|
Grab Fishermen Integrated |
||
| 44 |
Rugi Tau?!
Restaurants
|
Restaurants |
|
McDonald's Malaysia IDOTYOU |
||
| 45 |
No change to price. Big change in sales.
Retail
|
Retail |
|
Grab Grab Creative Studio |
||
| 46 |
Heineken: Heidden in Plain Sight
Seasonal Marketing – Products
|
Seasonal Marketing – Products |
|
Heineken Leo Burnett Malaysia |
||
| 47 |
Healing Tanpa Pening
Small Budget - Products
|
Small Budget - Products |
|
Tune Protect TBWA Kuala Lumpur Sdn Bhd |
||
| 48 |
Grab PHD: Teach Grab Drivers to Hack Grab
Small Budget - Services
|
Small Budget - Services |
|
Grab Grab Creative Studio |
||
| 49 |
People Not Performance - Humanising U Mobile’s 5G Network
Small Budget - Services
|
Small Budget - Services |
|
U Mobile Initiative |
||
| 50 |
Yum.AI for tiniest mom & pop shops
Social Good - Brands
|
Social Good - Brands |
|
Grab Grab Creative Studio |
||
| 51 |
Building Malaysia’s first all-woman E-sports team for MPL
Social Good - Brands
|
Social Good - Brands |
|
Kotex Ogilvy Malaysia |
||
| 52 |
Time X Creators - Creating Authentic Connections with Digital Natives
Social Media – Services
|
Social Media – Services |
|
Time Internet Fishermen Integrated |
||
| 53 |
Reviving Local Music Industry, One Buck (Short) at a Time
Social Media – Services
|
Social Media – Services |
|
U Mobile Initiative Media |
||
| 54 |
Hacking ChatGPT saved marketing 97% hours
Software
|
Software |
|
Grab Grab Creative Studio |
||
| 55 |
Why Grab gave away a free Loyalty Program
Software
|
Software |
|
Grab Grab Creative Studio |
||
| 56 |
Grab Huatever
Sustained Success
|
Sustained Success |
|
Grab Fishermen Integrated |
||
| 57 |
Pandemic, No Pandemic, Growth is inevitable with right tactics on ECOM
Sustained Success – Products
|
Sustained Success – Products |
|
Abbott Nutrition Spark Foundry Malaysia |
||
| 58 |
Icon Meets Icon: How One Single French Fry Boosted Our Business
Timely Opportunity - Products
|
Timely Opportunity - Products |
|
McDonald's Malaysia Leo Burnett Malaysia |
||
| 59 |
Aiken's CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration
Timely Opportunity - Products
|
Timely Opportunity - Products |
|
Aiken MBCS |
||
| 60 |
The first kitchen towel that’s also a health supplement
Timely Opportunity - Products
|
Timely Opportunity - Products |
|
Scott Ogilvy Malaysia |
||
| 61 |
ZUS champions all Buatan Malaysia brands
Timely Opportunity - Services
|
Timely Opportunity - Services |
|
ZUS Coffee Fishermen Integrated |
||
| 62 |
Grab #SisBoleh: Drive To Equality, Year 2
Timely Opportunity - Services
|
Timely Opportunity - Services |
|
Grab Grab Creative Studio |
||
| 63 |
Audio Recordings, Un-creepified
Transportation
|
Transportation |
|
Grab Grab Creative Studio |
||
| 64 |
Grab PHD: Teach Grab Drivers to Hack Grab
Transportation
|
Transportation |
|
Grab Grab Creative Studio |
||
| 65 |
Durex revolutionises safe sex education with international porn star
Youth Marketing - Products
|
Youth Marketing - Products |
|
Durex Fishermen Integrated |
||
| 66 |
Now you can eat your Guinness
Youth Marketing - Products
|
Youth Marketing - Products |
|
Guinness Ogilvy Malaysia |
||
| 67 |
Rugi Tau?!
Youth Marketing - Services
|
Youth Marketing - Services |
|
McDonald's Malaysia IDOTYOU |
||
