| 1 |
Grab Mosaic: Design without Designers
Artificial Intelligence (AI)
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Artificial Intelligence (AI) |
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Grab Grab Creative Studio |
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| 2 |
CreAItors for Every Craving
Artificial Intelligence (AI)
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Artificial Intelligence (AI) |
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Grab VaynerMedia Asia Pacific |
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| 3 |
Selamat is Volvo
Automotive - Vehicles
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Automotive - Vehicles |
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Volvo Grey Malaysia | Invictus Blue Sdn Bhd |
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| 4 |
24 Hours to Prove Fuel Endurance
Automotive - Vehicles
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Automotive - Vehicles |
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Haval MBCS | Universal McCann Malaysia |
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| 5 |
From Unknown to Idol: Launching Aiken Niacinamide Like a K-pop Debut
Beauty & Fragrance
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Beauty & Fragrance |
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Aiken MBCS | PHD Malaysia |
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| 6 |
Heineken®: Turn your Agh to Ahhh
Beverages - Alcohol
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Beverages - Alcohol |
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HEINEKEN LEO (Malaysia) |
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| 7 |
Geng Sahur Macam Berbuka
Beverages - Non-Alcohol
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Beverages - Non-Alcohol |
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Dutch Lady LEO (Malaysia) |
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| 8 |
MILO Energy for Good : How empty packs unlocked a restricted sales channel
Beverages - Non-Alcohol
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Beverages - Non-Alcohol |
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MILO Ogilvy Malaysia |
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| 9 |
Spritzer SILIQA: The Open Secret
Beverages - Non-Alcohol
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Beverages - Non-Alcohol |
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Spritzer Bhd. JUNO |
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| 10 |
Share A Coke (SAC) : Buatan Malaysia Call Cans
Beverages - Non-Alcohol
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Beverages - Non-Alcohol |
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The Coca-Cola Company Malaysia VML Malaysia |
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| 11 |
100PLUS Zero to Legend
Beverages - Non-Alcohol
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Beverages - Non-Alcohol |
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Fraser & Neave Malaysia Mindmade Creative Communications |
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| 12 |
If Amelie is in Malaysia: Giving Fragrance Quality Main Character Energy
Brand Content & Entertainment - Products
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Brand Content & Entertainment - Products |
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Enchanteur McCann Kuala Lumpur | PHD Media Sdn Bhd |
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| 13 |
The Runway To Relevance - From Overlooked by Affluent Consumers to Chosen by Them
Brand Integration & Entertainment Partnerships
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Brand Integration & Entertainment Partnerships |
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U Mobile Initiative (Malaysia) | MBCS |
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| 14 |
GXBank Gegar Sistem: Backing the Small Businesses Big Banking Left Behind
Business-to-Business - Services
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Business-to-Business - Services |
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GXBank LEO (Malaysia) |
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| 15 |
How Astro Fibre Won Big Through the Household's Littlest Customers
Challenger Brand Solution
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Challenger Brand Solution |
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Astro Fibre NAGA DDB Sdn Bhd |
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| 16 |
24 Hours to Prove Fuel Endurance
Challenger Brand Solution
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Challenger Brand Solution |
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Haval MBCS | Universal McCann Malaysia |
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| 17 |
Hip Hop Annual Report
Corporate Reputation
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Corporate Reputation |
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CIMB VML Malaysia |
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| 18 |
From Connectivity To Protection: How CelcomDigi Claimed Trust In A Category Where Nobody Owned It
Corporate Reputation
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Corporate Reputation |
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CelcomDigi OMD Malaysia |
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| 19 |
How MR.DIY Turned a National Crisis into a Celebration of Brand Diligence
Crisis Response / Critical Pivot
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Crisis Response / Critical Pivot |
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MR.DIY MR.DIY |
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| 20 |
Grab Awwbandoned Carts
Data-Driven
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Data-Driven |
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Grab Grab Creative Studio |
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| 21 |
Selamat is Volvo
David vs. Goliath (Situational)
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David vs. Goliath (Situational) |
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Volvo Grey Malaysia | Invictus Blue Sdn Bhd |
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| 22 |
Grab: Whose CNY Ad Is This?
Delivery Services
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Delivery Services |
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Grab Grab Creative Studio |
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| 23 |
CreAItors for Every Craving
Delivery Services
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Delivery Services |
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Grab VaynerMedia Asia Pacific |
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| 24 |
Grab Awwbandoned Carts
Digital Commerce
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Digital Commerce |
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Grab Grab Creative Studio |
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| 25 |
TikTok Shop: Home is Where the Huat is
Digital Commerce
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Digital Commerce |
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TikTok Shop (Malaysia) Sdn. Bhd. JUNO |
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| 26 |
Prego Savour the Moments: The Recipe That Closed the Basket
Digital Commerce
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Digital Commerce |
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Prego Havas Malaysia |
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| 27 |
Fans Fries Meal
Engaged Community - Products
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Engaged Community - Products |
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McDonald's Malaysia Leo Malaysia |
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| 28 |
Geng Sahur Macam Berbuka
Engaged Community - Products
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Engaged Community - Products |
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Dutch Lady LEO (Malaysia) |
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| 29 |
From Players to Customers
Engaged Community - Services
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Engaged Community - Services |
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CelcomDigi GrowthOps Asia |
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| 30 |
Hotlink: Built For The Bijak Berbajet
Engaged Community - Services
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Engaged Community - Services |
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MAXIS LEO (Malaysia) |
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| 31 |
From Sponsoring the Sport to Growing the Community
Engaged Community - Services
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Engaged Community - Services |
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CelcomDigi OMD Malaysia |
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| 32 |
The Cap that Uncapped The Market
Engaged Community - Services
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Engaged Community - Services |
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U Mobile Initiative Malaysia | MBCS |
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| 33 |
MILO Energy for Good : How empty packs unlocked a restricted sales channel
Environmental - Brands
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Environmental - Brands |
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MILO Ogilvy Malaysia |
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| 34 |
Fans Fries Meal
Experiential Marketing: Hybrid
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Experiential Marketing: Hybrid |
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McDonald's Malaysia Leo Malaysia |
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| 35 |
The Cap that Uncapped The Market
Experiential Marketing: Hybrid
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Experiential Marketing: Hybrid |
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U Mobile Initiative Malaysia | MBCS |
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| 36 |
Sensorial: How Softlan Broke a One-Sense Category by Letting a Nation Feel Freshness Across Four
Experiential Marketing: Live
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Experiential Marketing: Live |
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Softlan WPP Media Malaysia |
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| 37 |
Skip The Fuss
Finance
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Finance |
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RHB MBCS | Universal McCann Malaysia |
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| 38 |
GXBank Gegar Sistem: Engineered to Break Big Banking Barriers
Finance
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Finance |
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GXBank LEO (Malaysia) |
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| 39 |
Sunlight's Eat The Skin: Unlocking Growth Through a New Usage Occasion
Household Supplies
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Household Supplies |
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Sunlight Hepmil Malaysia | Spark Foundry (Malaysia) |
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| 40 |
Membawang Lagi Layan
Influencers Marketing
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Influencers Marketing |
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Mister Potato Dentsu Malaysia | Blankslate Sdn Bhd |
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| 41 |
Hotlink: Built For The Bijak Berbajet
Internet & Telecom
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Internet & Telecom |
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MAXIS LEO (Malaysia) |
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| 42 |
The Cap that Uncapped The Market
Internet & Telecom
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Internet & Telecom |
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U Mobile Initiative Malaysia | MBCS |
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| 43 |
Grab x Jaya Grocer: From F&B to FMCGs
Marketing Disruptors - Products
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Marketing Disruptors - Products |
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Grab Grab Creative Studio |
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| 44 |
Lotus's Drop Cart Draw
Marketing Disruptors - Services
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Marketing Disruptors - Services |
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Lotus's VML Malaysia |
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| 45 |
Kisah Benar: Turning Scam Warnings into Stories Malaysians Would Watch
Media Content Partnerships
|
Media Content Partnerships |
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CelcomDigi OMD Malaysia |
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| 46 |
Anlene #MoveForMore - the Sit & Stand Challenge
Media Content Partnerships
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Media Content Partnerships |
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Anlene WPP Media Malaysia |
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| 47 |
Grab: Not In Film, Everywhere
Media Content Partnerships
|
Media Content Partnerships |
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Grab Grab Creative Studio |
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| 48 |
Fans Fries Meal : Turning Bukit Bintang into a Live, Shared Experience
Media Idea
|
Media Idea |
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McFries OMD Malaysia |
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| 49 |
Selamat is Volvo
Media Idea
|
Media Idea |
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Volvo Grey Malaysia | Invictus Blue Sdn Bhd |
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| 50 |
Grab: Not In Film, Everywhere
Media Idea
|
Media Idea |
|
Grab Grab Creative Studio |
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| 51 |
The Sponsored Truth
Media Innovation
|
Media Innovation |
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SAMSUNG LEO (Malaysia) |
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| 52 |
The Sponsored Truth
Media Innovation - Existing Channels
|
Media Innovation - Existing Channels |
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SAMSUNG LEO (Malaysia) |
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| 53 |
Grab x Jaya Grocer: From F&B to FMCGs
Multi-Brand Shopper Solution
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Multi-Brand Shopper Solution |
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Grab Grab Creative Studio |
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| 54 |
Grab: Whose CNY Ad Is This?
Multi-Brand Shopper Solution
|
Multi-Brand Shopper Solution |
|
Grab Grab Creative Studio |
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| 55 |
Safi Shayla Supa: Beyond the Hijab, Solving the Real Cause of Flat Hair
Multicultural - Products
|
Multicultural - Products |
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Safi MBCS | PHD Malaysia |
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| 56 |
Membawang Lagi Layan
Multicultural - Products
|
Multicultural - Products |
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Mister Potato Dentsu Malaysia | Blankslate Sdn Bhd |
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| 57 |
Selamat is Volvo
Multicultural - Products
|
Multicultural - Products |
|
Volvo Grey Malaysia | Invictus Blue Sdn Bhd |
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| 58 |
The Cap that Uncapped The Market
Multicultural - Services
|
Multicultural - Services |
|
U Mobile Initiative Malaysia | MBCS |
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| 59 |
KFC Treats Secret Agents: Cracking The Youth Snacking Code
New Product / Service - Introduction
|
New Product / Service - Introduction |
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KFC Malaysia VML Malaysia |
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| 60 |
Grab x Jaya Grocer: From F&B to FMCGs
New Product / Service - Introduction
|
New Product / Service - Introduction |
|
Grab Grab Creative Studio |
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| 61 |
Safi Shayla Supa: Beyond the Hijab, Solving the Real Cause of Flat Hair
New Product or Service - Line Extension
|
New Product or Service - Line Extension |
|
Safi MBCS | PHD Malaysia |
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| 62 |
How McDelivery Stopped Targeting to Drive Incremental Orders
Performance Marketing
|
Performance Marketing |
|
McDelivery OMD Malaysia |
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| 63 |
THE BOTTLE THAT GREW UP
Personal Care
|
Personal Care |
|
Carrie Super Protect PHD Malaysia | Ogilvy Malaysia |
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| 64 |
Purple: From Hack to Holy Grail
Personal Care
|
Personal Care |
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Colgate WPPCP |
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| 65 |
C for Carnation. Reclaiming Cultural Heritage.
Renaissance
|
Renaissance |
|
Carnation Carat Media Services (Malaysia) Sdn. Bhd. |
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| 66 |
Fans Fries Meal
Restaurants
|
Restaurants |
|
McDonald's Malaysia Leo Malaysia |
||
| 67 |
Lotus's Drop Cart Draw
Retail
|
Retail |
|
Lotus's VML Malaysia |
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| 68 |
Grab x Jaya Grocer: From F&B to FMCGs
Retail
|
Retail |
|
Grab Grab Creative Studio |
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| 69 |
Geng Sahur Macam Berbuka
Seasonal Marketing - Products
|
Seasonal Marketing - Products |
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Dutch Lady LEO (Malaysia) |
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| 70 |
Grab: Sabar's On The Way
Seasonal Marketing - Services
|
Seasonal Marketing - Services |
|
Grab Grab Creative Studio |
||
| 71 |
Grab: Whose CNY Ad Is This?
Seasonal Marketing - Services
|
Seasonal Marketing - Services |
|
Grab Grab Creative Studio |
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| 72 |
Grab Awwbandoned Carts
Small Budget - Services
|
Small Budget - Services |
|
Grab Grab Creative Studio |
||
| 73 |
Lotus's Drop Cart Draw
Social Good - Brands
|
Social Good - Brands |
|
Lotus's VML Malaysia |
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| 74 |
MAK KAU HIJAU
Social Media - Products
|
Social Media - Products |
|
Proton e.MAS HAVAS (malaysia) |
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| 75 |
Sunlight's Eat The Skin: How Social Proof Drove a New Usage Occasion
Social Media - Products
|
Social Media - Products |
|
Sunlight Hepmil Malaysia | Spark Foundry |
||
| 76 |
Nando's Cracks the Lunchtime Code
Social Media - Services
|
Social Media - Services |
|
Nando's MBCS |
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| 77 |
Biasiswa Siswi Safi - From My Mother's Brand to Mine: How Safi Won a New Generation of Hijabis
Sustained Success - Products
|
Sustained Success - Products |
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Safi MBCS | PHD Malaysia |
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| 78 |
GrabFood 5-Star: The Local Food Guide Built by Millions
Sustained Success - Services
|
Sustained Success - Services |
|
Grab Fishermen Integrated |
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| 79 |
Iftar O'Clock
Timely Opportunity - Products
|
Timely Opportunity - Products |
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7 Eleven TBWA Kuala Lumpur Sdn Bhd |
||
| 80 |
Grab: Sabar's On The Way
Timely Opportunity - Services
|
Timely Opportunity - Services |
|
Grab Grab Creative Studio |
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| 81 |
From Unknown to Idol: Launching Aiken Niacinamide Like a K-pop Debut
Youth Marketing - Products
|
Youth Marketing - Products |
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Aiken MBCS | PHD (M) Sdn Bhd |
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