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Winners
Library of award-winning cases
ideas that work.
Winners
Library of award-winning cases
ideas that work.
Winners
Library of award-winning cases
ideas that work.
2024 Winners
2024 Winners
2024 Winners
Agency of The Year: GRAB CREATIVE STUDIO
Brand of The Year: GRAB
Agency of The Year: GRAB CREATIVE STUDIO
Brand of The Year: GRAB
Gold Winners
1 MsPuiyi teaches safe sex with Durex Academy
Influencers Marketing
Influencers Marketing
Reckitt Benckiser (Malaysia) Sdn. Bhd.
Fishermen Integrated
2 No change to price. Big change in sales.
Retail
Retail
Grab
Grab Creative Studio
Silver Winners
1 Heidden in Plain Sight
Beverages – Alcohol
Beverages – Alcohol
Heineken Malaysia Berhad
Leo Burnett Malaysia
Dentsu X (Malaysia) Sdn Bhd
2 Pizza Hut Collaborates With Gen Z To Create Their Perfect "Pizza"
Business/Product/Service Innovation
Business/Product/Service Innovation
Pizza Hut Malaysia
MBCS, Carat Media Services (Malaysia) Sdn. Bhd.
PRS Productions
3 Time Gig Speed Home (FTTR)
Business/Product/Service Innovation
Business/Product/Service Innovation
TIME dotCom
Fishermen Integrated Sdn Bhd
PHD MEDIA
4 Building Malaysia’s first all-woman E-sports team for MPL
Engaged Community – Products
Engaged Community – Products
Kimberly Clark
Ogilvy Malaysia, Ogilvy PR Malaysia
5 From Virtual Game Food To Real Life Adventure: Pizza Hut Wins Big With Genshin Impact
Engaged Community – Products
Engaged Community – Products
Pizza Hut Malaysia
MBCS, Carat Media Services (Malaysia) Sdn. Bhd.
6 U Mobile Bangkit, Capturing the Hearts of East Malaysians
Engaged Community – Services
Engaged Community – Services
U Mobile Sdn Bhd
Initiative, MBCS
Lion Digital Malaysia Sdn. Bhd.
7 Durex champions safe sex education in Malaysia
Health & Wellness - Health, Fitness & Wellness
Health & Wellness - Health, Fitness & Wellness
Reckitt Benckiser (Malaysia) Sdn. Bhd.
Fishermen Integrated
8 Dreams Decoded
Home Furnishings & Appliances
Home Furnishings & Appliances
Coway Malaysia
GREY WORLDWIDE SDN BHD
Ampersand Advisory, Zeno Public Relations (Malaysia) Sdn Bhd, Colony Group, Think Tank (Malaysia)
9 Pizza Hut Collaborates With Gen Z To Create Their Perfect "Pizza"
New Product or Service - Line Extension
New Product or Service - Line Extension
Pizza Hut Malaysia
MBCS, Carat Media Services (Malaysia) Sdn. Bhd.
PRS Productions
10 Heidden in Plain Sight
Seasonal Marketing – Products
Seasonal Marketing – Products
Heineken Malaysia Berhad
Leo Burnett Malaysia
Dentsu X (Malaysia) Sdn Bhd
11 People Not Performance - Humanising U Mobile’s 5G Network
Small Budget - Services
Small Budget - Services
U Mobile Sdn Bhd
Initiative, Lion Digital Malaysia Sdn. Bhd.
MBCS
12 Hacking ChatGPT saved marketing 97% hours
Software
Software
Grab
Grab Creative Studio
13 Durex revolutionises safe sex education with international porn star
Youth Marketing - Products
Youth Marketing - Products
Reckitt Benckiser (Malaysia) Sdn. Bhd.
Fishermen Integrated
14 Rugi Tau?!
Youth Marketing - Services
Youth Marketing - Services
McDonald's (Malaysia)
IDOTYOU
Pishang Creative
Bronze Winners
1 Vibe Kopi Susu: Blending Coffee and Culture
Brand Content & Entertainment – Products
Brand Content & Entertainment – Products
Gerbang Alaf Restaurants Sdn Bhd
Leo Burnett Malaysia
OMD Malaysia
2 People Not Performance - Humanising U Mobile’s 5G Network
Brand Content & Entertainment – Services
Brand Content & Entertainment – Services
U Mobile Sdn Bhd
Initiative, Lion Digital Malaysia Sdn. Bhd.
MBCS
3 Audio Recordings, Un-creepified
Customer Experience
Customer Experience
Grab
Grab Creative Studio
4 Dreams Decoded
Experiential Marketing: Digital
Experiential Marketing: Digital
Coway Malaysia
Grey Malaysia
Ampersand Advisory, Zeno Public Relations (Malaysia) Sdn Bhd, Colony Group, Directors Think Tank
5 From Virtual Game Food To Real Life Adventure: Pizza Hut Wins Big With Genshin Impact
Experiential Marketing: Hybrid
Experiential Marketing: Hybrid
Pizza Hut Malaysia
MBCS, Carat Media Services (Malaysia) Sdn. Bhd.
6 Yum.AI for tiniest mom & pop shops
Marketing Disruptors – Services
Marketing Disruptors – Services
Grab
Grab Creative Studio
7 Yum.AI for tiniest mom & pop shops
Multi-Brand Shopper Solution
Multi-Brand Shopper Solution
Grab
Grab Creative Studio
8 U Mobile Bangkit, Capturing the Hearts of East Malaysians
Multicultural - Services
Multicultural - Services
U Mobile Sdn Bhd
Initiative, MBCS
Lion Digital Malaysia Sdn. Bhd.
9 Why Grab gave away a free Loyalty Program
Multi-Retailer Program
Multi-Retailer Program
Grab
Grab Creative Studio
10 Time Gig Speed Home (FTTR)
New Product or Service - Line Extension
New Product or Service - Line Extension
TIME dotCom
Fishermen Integrated Sdn Bhd
PHD MEDIA
11 Building Malaysia’s first all-woman E-sports team for MPL
Personal Care
Personal Care
Kimberly Clark
Ogilvy Malaysia, Ogilvy PR Malaysia
12 ZUS champions all Buatan Malaysia brands
Timely Opportunity - Services
Timely Opportunity - Services
ZUS presso (M) Sdn. Bhd.
Fishermen Integrated
13 Grab PHD: Teach Grab Drivers to Hack Grab
Transportation
Transportation
Grab
Grab Creative Studio
Finalist
1 Rugi Tau?!
Brand Content & Entertainment – Services
Brand Content & Entertainment – Services
McDonald's (Malaysia)
IDOTYOU
Pishang Creative
2 0% GERAM, 100% NGAM
Brand Content & Entertainment – Services
Brand Content & Entertainment – Services
TM Technology Services
VML Malaysia
Directors Think Tank, GrowthOps Asia, Essence Media Com
3 Why Grab gave away a free Loyalty Program
Business/Product/Service Innovation
Business/Product/Service Innovation
Grab
Grab Creative Studio
4 Unibizity
Business-to-Business – Services
Business-to-Business – Services
TELEKOM MALAYSIA BERHAD
GrowthOps Asia
5 Yum.AI for tiniest mom & pop shops
Business-to-Business – Services
Business-to-Business – Services
Grab
Grab Creative Studio
6 Grab #SisBoleh: Drive To Equality, Year 2
Current Events
Current Events
Grab
Grab Creative Studio
7 U Mobile Bangkit, Capturing the Hearts of East Malaysians
David vs. Goliath (Situational)
David vs. Goliath (Situational)
U Mobile Sdn Bhd
Initiative, MBCS
Lion Digital Malaysia Sdn. Bhd.
8 Reviving Local Music Industry, One Buck (Short) at a Time
Entertainment & Sports
Entertainment & Sports
U Mobile
Initiative, MBCS
9 Grab Reverse Vending Machines
Environmental - Brands
Environmental - Brands
Grab
Grab Creative Studio
10 Icon Meets Icon: How One Single French Fry Boosted Our Business
Experiential Marketing: Live
Experiential Marketing: Live
Gerbang Alaf Restaurants Sdn Bhd
Leo Burnett Malaysia
OMD Malaysia
11 Mamee Chef: Spreading luck & prosperity through gift bowls
Food
Food
Mamee Double Decker Sdn Bhd
MBCS, Initiative
Cloudbreakr Malaysia
12 Releasing A Hot New Single Meal With DOLLA To Win Back Gen Zs
Influencers Marketing
Influencers Marketing
Pizza Hut Malaysia
MBCS, Carat Media Services (Malaysia) Sdn. Bhd.
PRS Productions
13 Time X Creators - Creating Authentic Connections with Digital Natives
Influencers Marketing
Influencers Marketing
TIME dotCom
Fishermen Integrated
PHD MEDIA
14 Like It's Your Father's Company
Internet & Telecom
Internet & Telecom
TIME dotCom
Fishermen Integrated
PHD MEDIA
15 Time Internet Ramah
Internet & Telecom
Internet & Telecom
TIME dotCom
Fishermen Integrated
PHD MEDIA
16 Dreams Decoded
Marketing Disruptors – Products
Marketing Disruptors – Products
Coway Malaysia
GREY WORLDWIDE SDN BHD
Ampersand Advisory, Zeno Public Relations (Malaysia) Sdn Bhd, Colony Group, Directors Think Tank
17 Heidden in Plain Sight
Marketing Disruptors – Products
Marketing Disruptors – Products
Heineken Malaysia Berhad
Leo Burnett Malaysia
Dentsu X (Malaysia) Sdn Bhd
18 Hacking ChatGPT saved marketing 97% hours
Marketing Disruptors – Services
Marketing Disruptors – Services
Grab
Grab Creative Studio
19 0% GERAM, 100% NGAM
Marketing Disruptors – Services
Marketing Disruptors – Services
TM Technology Services
VML Malaysia
Directors Think Tank, GrowthOps Asia, Essence Media Com
20 Late To The Party: How Pizza Hut Made Big News With A Cola Pizza
Restaurants
Restaurants
Pizza Hut Malaysia
MBCS, Carat Media Services (Malaysia) Sdn. Bhd.
PRS Productions
21 GrabFood 5-Star
Restaurants
Restaurants
Grab
Fishermen Integrated
22 Rugi Tau?!
Restaurants
Restaurants
McDonald's (Malaysia)
IDOTYOU
Pishang Creative
23 Healing Tanpa Pening
Small Budget - Products
Small Budget - Products
Tune Protect (Malaysia)
TBWA\Kuala Lumpur Sdn Bhd
24 Grab PHD: Teach Grab Drivers to Hack Grab
Small Budget - Services
Small Budget - Services
Grab
Grab Creative Studio
25 Building Malaysia’s first all-woman E-sports team for MPL
Social Good - Brands
Social Good - Brands
Kimberly Clark
Ogilvy Malaysia, Ogilvy PR Malaysia
26 Yum.AI for tiniest mom & pop shops
Social Good - Brands
Social Good - Brands
Grab
Grab Creative Studio
27 Reviving Local Music Industry, One Buck (Short) at a Time
Social Media – Services
Social Media – Services
U Mobile
Initiative, MBCS
28 Time X Creators - Creating Authentic Connections with Digital Natives
Social Media – Services
Social Media – Services
TIME dotCom
Fishermen Integrated
PHD MEDIA
29 Why Grab gave away a free Loyalty Program
Software
Software
Grab
Grab Creative Studio
30 Grab Huatever
Sustained Success
Sustained Success
Grab
Fishermen Integrated, Grab Creative Studio
31 Pandemic, No Pandemic, Growth is inevitable with right tactics on ECOM
Sustained Success – Products
Sustained Success – Products
Abbott Nutrition Malaysia
Spark Foundry Malaysia
Meta Malaysia, Lazada, Shopee Malaysia
32 Aiken's CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration
Timely Opportunity - Products
Timely Opportunity - Products
Wipro Unza (M) Sdn Bhd
MBCS, PHD Malaysia
33 Icon Meets Icon: How One Single French Fry Boosted Our Business
Timely Opportunity - Products
Timely Opportunity - Products
Gerbang Alaf Restaurants Sdn Bhd
Leo Burnett Malaysia
OMD Malaysia
34 The first kitchen towel that’s also a health supplement
Timely Opportunity - Products
Timely Opportunity - Products
Kimberly Clark
Ogilvy Malaysia
35 Grab #SisBoleh: Drive To Equality, Year 2
Timely Opportunity - Services
Timely Opportunity - Services
Grab
Grab Creative Studio
36 Audio Recordings, Un-creepified
Transportation
Transportation
Grab
Grab Creative Studio