Winners | Malaysia Effie Awards

2019 WINNERS

Agency of The Year: LEO BURNETT ADVERTISING

Brand of The Year: MAXIS

GOLD WINNERS

1	THE UNHEARD PRAYER	Internet Svc, Telco Products & Svcs
	MAXIS BROADBAND SDN BHD Leo Burnett Advertising Initiative Media, Growthops, Kingdom Digital, SearchGuru
2	Wanita Besi	Influencers
	Procter & Gamble Malaysia Sdn Bhd Grey Malaysia Astro Entertainment

SILVER WINNERS

1	YouTube Tidbits	Small Budget
	Google Malaysia Ensemble Worldwide, Initiative Media
2	Unilever makes you the steadiest football zombie	Media Idea
	Unilever (Malaysia) Holdings Sdn. Bhd. Ensemble Worldwide, Mindshare Malaysia Motionrom
3	Wanita Besi	Media Idea
	Procter & Gamble Malaysia Sdn Bhd Grey Malaysia Astro Entertainment
4	YanXi Fix Deposit Strategy Campaign	Financial
	RHB Bank Berhad 180 Communications, FF Wire Sdn Bhd
5	Happy Beautiful Year	Retail
	Watsons Naga DDB Tribal Graph Studio
6	Put the ‘BIG’ back in 'BIG MAC'	Brand Experience
	McDonald's Malaysia Leo Burnett Advertising PRS Production, Maveriq Studios
7	THE UNHEARD PRAYER	Positive Change: Social Good - Brands
	MAXIS BROADBAND SDN BHD Leo Burnett Advertising Initiative Media, Growthops, Kingdom Digital, SearchGuru
8	Grab #BuangBalikRaya	Software & Apps
	Grab Malaysia Fishermen Integrated

BRONZE WINNERS

1	How KFC's Mat Ayam Charmed Malaysians	Restaurants
	KFC Malaysia Reprise Malaysia, Universal McCann
2	AIRDIBLES: EAT YOUR AIR POLLUTION	Electronics
	PANASONIC MALAYSIA Naga DDB Tribal, Vizeum Media Services
3	Unilever makes you the steadiest football zombie	Personal Care
	Unilever (Malaysia) Holdings Sdn. Bhd. Ensemble Worldwide, Mindshare Malaysia Motionrom
4	Wanita Besi	Engaged Community
	Procter & Gamble Malaysia Sdn Bhd Grey Malaysia Astro Entertainment
5	700 Day Itch	Financial
	AIA BERHAD Leo Burnett Advertising
6	MyDigi Rewards: From Rewards Catalogue to Home of Ideas for Every Moment	Internet Svc, Telco Products & Svcs
	Digi Telecommunications Sdn Bhd Naga DDB Tribal Geometry Malaysia, PersonEdge
7	Put the ‘BIG’ back in ‘BIG MAC’	Restaurants
	McDonald's Malaysia Leo Burnett Advertising PRS Production, Maveriq Studios
8	FIBRENATION - THE BIRTH OF A NEW NATION	David vs Goliath
	MAXIS BROADBAND SDN BHD Leo Burnett Advertising Kingdom Digital, Growthops, Initiative Media, SearchGuru
9	The Singing Pizza	New Product or Svc Intro
	Pizza Hut Restaurants Sdn Bhd TBWA \ Kuala Lumpur Mindshare Malaysia, Fishermen Integrated
10	Muscle Strength for Everyday	Healthcare Products & Svcs
	Abbott Laboratories Dentsu LHS, Leo Burnett Advertising Consider iProspect, Vizeum, Weber Shandwick, At Event Quest
11	FIBRENATION - THE BIRTH OF A NEW NATION	Internet Svc, Telco Products & Svcs
	MAXIS BROADBAND SDN BHD Leo Burnett Advertising Kingdom Digital, Growthops, Initiative Media, SearchGuru
12	MAXISONE PRIME - BETTER TOGETHER	Internet Svc, Telco Products & Svcs
	MAXIS BROADBAND SDN BHD Leo Burnett Advertising Kingdom Digital, Growthops, Initiative Media, SearchGuru
13	OMBAK- Water Made the Malaysian Way	New Product or Svc Intro
	Woongjin Coway (Malaysia) Sdn. Bhd. Grey Malaysia Ampersand Advisory, Kenji Chai, Directors Think Tank, Fuse Asia
14	HOME IN A SIM	Internet Svc, Telco Products & Svcs
	MAXIS BROADBAND SDN BHD Leo Burnett Advertising Initiative Media, Growthops, Initiative Media, SearchGuru
15	Sebarkan Kata Seharum Bunga (Spreading Pleasant and Fragrant Words)	Personal Care
	Johnson & Johnson Sdn. Bhd. Ensemble Worldwide,Universal McCann Reprise Malaysia
16	Carlsberg Probably The Best Football Beer Campaign	Beverages / Alcoholic
	CARLSBERG BREWERY MALAYSIA BERHAD Geometry Malaysia
17	Giler Unlimited	David vs Goliath
	U Mobile Sdn Bhd TBWA \ Kuala Lumpur BPN Malaysia, Society Malaysia
18	Making Malaysia a cashless society	Financial
	Axiata Digital eCode Sdn Bhd M&C Saatchi (M) Sdn Bhd
19	How KFC's Mat Ayam Charmed Malaysians	Engaged Community
	KFC Malaysia Reprise Malaysia, Universal McCann
20	Aktifkan AME 2019	Influencers
	F&N Beverages Malaysia Sdn. Bhd Ensemble Worldwide, Universal McCann Mahu Pictures, Measat Broadcast

FINALIST

1	Anything is Pause-able Especially When There's Dram	Media Idea
	White Cafe Sdn Bhd Ensemble Worldwide, Initiative Media Astro, Reprise Malaysia, Inventure
2	How Lychee Yogurt took a bite out of Wall’s market share	Snacks & Desserts
	Nestlé Malaysia Reprise Malaysia Mindshare Malaysia
3	Wanita Besi	Positive Change: Social Good - Brands
	Procter & Gamble Malaysia Sdn Bhd Grey Malaysia Astro Entertainment
4	HOW AN INTERNET BRAND BECAME AN ENTERTAINMENT BRAND	Brand Experience
	MAXIS BROADBAND SDN BHD Leo Burnett Advertising Initiative Media, Growthops, Kingdom Digital, SearchGuru
5	Sunsilk Hijab Recharge #SisCuba	Media Idea
	Unilever (Malaysia) Holdings Sdn. Bhd Creative Juice \ Kuala Lumpur, TBWA \ Kuala Lumpur Mindshare Malaysia, MediaPrima TV
6	‘Love for local’	Restaurants
	McDonald's Malaysia Leo Burnett Advertising Staek Photography
7	Giler Unlimited	New Product or Svc Intro
	U Mobile Sdn Bhd TBWA \ Kuala Lumpur BPN Malaysia, Society Malaysia
8	Dooit for Family	Internet Svc, Telco Products & Svcs
	Maxis Broadband Sdn Bhd Ensemble Worldwide, Initiative Media Mojo Films, The Kalavera
9	UEM Sunrise: Rumah Happy Aidilfitri	Real Estate
	UEM Sunrise Reprise Malaysia
10	Huat 2.0	Financial
	Standard Chartered Malaysia TBWA \ Kuala Lumpur Columbus Agency

2018 WINNERS

Agency of The Year: Ensemble Worldwide

Brand of The Year: Tesco

GOLD WINNERS

1	"The Unforgettable Bag"	Sustainability
	Tesco Grey Worldwide Rawr Studios
2	Maybelline FitMe Squad	Beauty
	L'oreal Malaysia Sdn. Bhd. Ensemble Worldwide, Maxus Studio 20Twelve

SILVER WINNERS

1	"The Unforgettable Bag"	Efforts for Good -Brands
	Tesco Grey Worldwide Rawr Studios
2	Shortest CNY ad	Media Idea
	Anchor Beer Ensemble Worldwide, Universal McCann M'sia Reprise
3	KFC Zinger Double Down	Restaurants
	QSR Stores Sdn. Bhd. Naga DDB Tribal, Reprise Universal McCann M'sia

BRONZE WINNERS

1	Hidden in Plain Sight: "Weaponizing Innocence to Fight Evil"	Efforts for Good - Brands
	Digi Telecommunication Naga DDB Tribal
2	ADVERTISING VERSUS BREAKS	Media Idea
	Nestlé Malaysia Sdn. Bhd. JWT Malaysia
3	Anything's Better with KFC Golden Egg Crunch	Media Idea
	QSR Stores Sdn. Bhd. Universal McCann M'sia, Ensemble Worldwide Reprise
4	Hidden in Plain Sight: "Weaponizing Innocence to Fight Evil"	Media Idea
	Digi Telecommunication Naga DDB Tribal
5	"The Unforgettable Bag"	Small Budget
	Tesco Grey Worldwide Rawr Studios
6	Maybelline FitMe Squad	Engaged Community
	L'oreal Malaysia Sdn. Bhd. Ensemble Worldwide, Maxus Studio 20Twelve
7	#storyworthtelling	Efforts for Good - Non-Profit/Pro-bono
	Teach For Malaysia BBDO Malaysia
8	Milo Breakfast	Beverages/Non-Alcoholic
	Nestlé Products Sdn. Bhd. Ogilvy Malaysia Mindshare Malaysia
9	PruBSN Warisan: "Always by your side"	Financial Services
	Prudential BSN Takaful Berhad Ensemble Worldwide Mastermind Worldwide
10	Ayam Goreng McD – Delicious Decibels	Restaurants
	McDonald's Malaysia Leo Burnett Malaysia

FINALIST

1	Listerine Mempersembahkan Nabil Mempersembahkan Listerine	Influencers
	Johnson & Johnson Sdn. Bhd. Ensemble Worldwide, Universal McCann M'sia Red Communication, Studio DL
2	Maxis 4G Films	Corporate Reputation
	Maxis Broadband Sdn. Bhd. Ensemble Worldwide, Initiative Mojo Films
3	The Other Sanders	Corporate Reputation
	QSR Stores Sdn. Bhd. Reprise, Universal McCann M'sia
4	Child Wellness Range	Household Supplies and Services
	Nippon Paint (M) Sdn. Bhd. Ensemble Worldwide, Entropia Perspective Strategies, Swf Films Sdn Bhd, Real Time Studios
5	Cili Padi: How Digi Won the Big GB War by Going Small	Internet Services, Telco Products & Services
	Digi Telecommunication Naga DDB Tribal, Mindshare Malaysia
6	Hotlink - Slowing Down the Pace of 4G To the Tune of East Malaysians	Internet Services, Telco Products & Services
	Maxis Broadband Sdn. Bhd. Leo Burnett Malaysia Initiative, Kingdom Digital, APD Digital Sdn Bhd, SearchGuru
7	Maxis HuatAR	Retail
	Maxis Broadband Sdn. Bhd. Ensemble Worldwide, Initiative Mojo Films

2017 WINNERS

Agency of The Year: Ensemble Worldwide

Brand of The Year: Maxis & Mudah.my Sdn Bhd

GOLD WINNERS

1	“Touch a Light, Change a Life”	Efforts for Good - Brands
	Maxis Leo Burnett IPG Mediabrands
2	Ho Ee Ki	Internet Services, Telco Products & Services
	Mudah.my Sdn Bhd Isobar Malaysia Universal McCann, Sotong Potong Studio, Tien Creative, Society

SILVER WINNERS

1	Goodbye, Good Buy	Brand Experience
	Mudah.my Sdn Bhd Isobar Malaysia UM Malaysia, Creative Lions Asia, Sotong Potong Studio, Society
2	STOP NURSERY CRIMES	Efforts for Good - Non-Profit/Pro-bono
	Protect and Save the Children Naga DDB Sdn Bhd
3	Ho Ee Ki	Engaged Community
	Mudah.my Sdn Bhd Isobar Malaysia Universal McCann, Sotong Potong Studio, Tien Creative, Society
4	If you can dream it, you can Pylox it!	Engaged Community
	Nippon Paint (M) Sdn Bhd Ensemble Worldwide Sashimi Social Sdn Bhd, AdParlor
5	Goodbye, Good Buy	Internet Services, Telco Products & Services
	Mudah.my Sdn Bhd Isobar Malaysia UM Malaysia, Creative Lions Asia, Sotong Potong Studio, Society
6	Dairy Champ, Mestilah!	Package Food
	Etika Sdn Bhd Dentsu LHS Luminous Ink, Entropia, Astro Radio

BRONZE WINNERS

1	Wonda - Stay Strong	Beverages/Non-Alcoholic
	Etika Sdn Bhd Naga DDB Tribal Entropia
2	Celebrating a 125 Years of Shell with BoeyWater2Go	Brand Experience
	Shell Malaysia Trading Sdn Bhd Ensemble Worldwide Ogilvy Public Relations
3	Stop the Count	Efforts for Good - Brands
	Nestle Products (M) Sdn Bhd Ogilvy & Mather Malaysia Mindshare Malaysia
4	Finding Home	Efforts for Good - Non-Profit/Pro-bono
	United Nations High Commission For Refugees (Malaysia) Grey Group Malaysia Kaigan Games, D Moving Pictures, Two AM Music Studios, Wave Art Studio
5	Tech It Easy	Engaged Community
	Maxis Initiative, Ensemble Worldwide PRS Production Sdn Bhd
6	If you can dream it, you can Pylox it!	Household Supplies & Services
	Nippon Paint (M) Sdn Bhd Ensemble Worldwide Sashimi Social Sdn Bhd, AdParlor
7	Paint New Happiness	Household Supplies & Services
	Nippon Paint (M) Sdn Bhd Entropia
8	If you can dream it, you can Pylox it!	Influencers
	Nippon Paint (M) Sdn Bhd Ensemble Worldwide Sashimi Social Sdn Bhd, AdParlor
9	MaxisONE: Power of ONE	Internet Services, Telco Products & Services
	Maxis Leo Burnett Malaysia IPG Mediabrands, Kingdom Digital Solutions, APD Holdings Pte Ltd
10	STOP NURSERY CRIMES	Media Idea
	Protect and Save the Children Naga DDB Sdn Bhd
11	Maxis Plantable Ang Pow	Media Idea
	Maxis Broadband Sdn Bhd APD Kuala Lumpur Superwonderful Films
12	KFC’s Golden Prawn System (GPS)	Restaurants
	QSR Stores Sdn Bhd UM Malaysia, Ensemble Worldwide Society Malaysia
13	Good things come to those who share	Travel/Tourism/Destination
	GrabCar Sdn Bhd

FINALIST

1	Wonda brews a surprising wondaful day	Beverages/Non-Alcoholic
	Etika Sdn Bhd Entropia, Dentsu LHS Astro Radio, Star Media Group Berhad, TFD Malaysia Sdn Bhd
2	Lipton Hanya Kaw Untukku, A Richer Tea For A Richer Relationship	Beverages/Non-Alcoholic
	Unilever (Malaysia) Holdings Sdn Bhd Mindshare Malaysia Media Prima Berhad, Immerse Communications Sdn Bhd
3	Mission Impossible	Beverages/Non-Alcoholic
	Loob Holding Sdn Bhd TBWA Kuala Lumpur, Creative Juice Kuala Lumpur Ming-KH
4	Maxis 4G Films	Corporate Reputation
	Maxis Initiative, Ensemble Worldwide Mojo Films Sdn Bhd
5	#YouCanDuit	Government, Institutional & Recruitment
	Malaysia Digital Economy Corporation (MDEC) Astro Entertainment Sdn Bhd, Vizeum Media Services Engage Media, Notion Oven, bzBee Consult, Denaihati Network
6	Santan On Wheels - Bringing you meals that you love	Package Food
	AirAsia Berhad Dentsu X (Malaysia) Sdn Bhd
7	讲到尽, 旺到尽管 (Kong Dou Zhun, Wong Dou Zhun)	Personal Care
	Johnson & Johnson Sdn. Bhd. Ensemble Worldwide, Universal McCann ASTRO, Creative Walk
8	Refreshing Moments at Shell Select	Retail
	Shell Malaysia Trading Sdn Bhd Ensemble Worldwide MediaCom, Ogilvy Public Relations
9	Celebrating a 125 Years of Shell with BoeyWater2Go	Retail
	Shell Malaysia Trading Sdn Bhd Ensemble Worldwide Ogilvy Public Relations
10	Finding Home	Software & Apps
	United Nations High Commission For Refugees (Malaysia) Grey Group Malaysia Kaigan Games, D Moving Pictures, Two AM Music Studios, Wave Art Studio
11	Wonda brews a surprising wondaful day	David vs. Goliath
	Etika Sdn. Bhd. Entropia, Dentsu LHS Astro Radio, Star Media Group Berhad, TFD Malaysia
12	Tech It Easy	Efforts for Good - Brands
	Maxis Initiative, Ensemble Worldwide PRS Production Sdn Bhd
13	Finding Home	Media Idea
	United Nations High Commission For Refugees (Malaysia) Grey Group Malaysia Kaigan Games, D Moving Pictures, Two AM Music Studios, Wave Art Studio
14	Pokemobile	Media Idea
	Maxis Initiative, Ensemble Worldwide Superwonderful Films, Grab, Asia Pacific Digital
15	Wonda brews a surprising wondaful day	Media Idea
	Etika Sdn. Bhd. Entropia, Dentsu LHS Astro Radio, Star Media Group Berhad, TFD Malaysia

2016 WINNERS

Agency of The Year: Ensemble Worldwide

Brand of The Year: Maxis

GOLD WINNERS

1	The Kongsi Home Project	Media Idea
	Initiative Media Ensemble Worldwide
2	Video killed the data war	David vs. Goliath
	TBWA \ Kuala Lumpur
3	Maxis S.O.S Network For Flood Victims	Engaged Community
	Ogilvy & Mather Hong Kong Mojo Films Sdn Bhd, Byrds Studio Sdn Bhd, Groundhouse Media Sdn Bhd

SILVER WINNERS

1	Health Report Card Campaign	Efforts for Good - Brands
	Leo Burnett Starcom Mediavest Group
2	Stop The Wild Goose Chase For The Iphone 6S	Brand Experience
	Maxis Superwonderful Films APD Kuala Lumpur, Mindshare Malaysia
3	Carlsberg Beer Taster – Probably The Best Job In The World	Beverages/Alcoholic
	Leo Burnett Malaysia OMD Malaysia
4	Zerolution: Turning Smartphone Zeroes into Heros	Internet services, telco products & services
	Leo Burnett APD Kuala Lumpur, Mindshare Malaysia
5	Maxperts - Don’t Brand the Product, Brand the Experience	David vs. Goliath
	Leo Burnett APD Kuala Lumpur, Initiative Media, Fishermen Integrated, FrameMotion Studio Sdn Bhd
6	Maxis Safe Mode	Efforts for Good - Brands
	Ensemble Worldwide Mindshare Malaysia, Google
7	I Am Not Just A Tudung Wearer	David vs. Goliath
	Ignite Sdn Bhd Carat Media
8	Nak Lawa, Kenalah Melabur	Beauty
	TBWA \ Kuala Lumpur Planet Films, ImageRom, Starcom Mediavest
9	The Kongsi Home Project	Efforts for Good - Brands
	Initiative Media Ensemble Worldwide

BRONZE WINNERS

1	Maxis S.O.S Network For Flood Victims	Brand Experience
	Ogilvy & Mather Hong Kong Mojo Films Sdn Bhd, Byrds Studio Sdn Bhd, Groundhouse Media Sdn Bhd
2	KFC Hot & Cheezy Burger	Restaurants
	Ensemble Worldwide Universal McCann Rally Worldwide, Google Malaysia
3	Maxis Safe Mode	Internet services, telco products & services
	Ensemble Worldwide Mindshare Malaysia, Google
4	#LifeAtMaxis Employer Branding	Corporate Reputation
	APD Kuala Lumpur Sotong Potong Studio, Ensemble Worldwide
5	MILO Champions Never Give Up "Takkan Gentar"	Beverages/Non-Alcoholic
	Ogilvy Malaysia Astro Entertainment Sdn Bhd, Mindshare Malaysia
6	New Ways Of Working	Business-to-Business
	Initiative Media Ensemble Worldwide Leo Burnett
7	Sound of Comfort	Personal Care
	Ogilvy & Mather Malaysia Mindshare
8	MILO Podium	Efforts for Good - Brands
	Ogilvy Malaysia Mindshare
9	BSN Pengacau Raya	Efforts for Good - Non-Profit/Pro-bono
	Fishermen Integrated Reservoir Production

FINALIST

1	Discover the different street food flavors of Malaysia	Beverages/Alcoholic
	Geometry Global Malaysia Mindshare Malaysia
2	IKEA Get Cheras to Cheras	Retail
	BBH Asia Pacific Vizeum Malaysia
3	Comfort - Bau Tidak Melekat, Kesegaran Berpanjangan	Influencers
	Geometry Global Malaysia Immerse Group Sdn Bhd, Mindshare Malaysia, Impact Communications
4	MILO Champions Never Give Up "Takkan Gentar"	Engaged Community
	Ogilvy Malaysia Astro Entertainment Sdn Bhd, Mindshare Malaysia
5	MILO Podium	Influencers
	Ogilvy Malaysia Mindshare Malaysia
6	Ada Teh, Sure OK	Beverages/Non-Alcoholic
	TBWA \ Kuala Lumpur Creative Juice \ Kuala Lumpur Mindshare Malaysia, Isobar, PRS Productions (M) Sdn Bhd
7	Discover the different street food flavors of Malaysia	Engaged Community
	Geometry Global Malaysia Mindshare Malaysia
8	#The Powerful Scent of an Irresistible Kleenex Rose	Brand Experience
	Mindshare Malaysia J. Walter Thompson Bangkok, Ogilvy & Mather Kuala Lumpur
9	Webe Community	Efforts for Good - Brands
	Grey Worldwide m/Six Zeno Group, Mobiduu Solutions Sdn Bhd, Web Squared Sdn Bhd
10	Bangsa Bola-thon	Engaged Community
	BBDO Malaysia BPN, Paranormal Solutions Sdn Bhd
11	KFC Hot & Cheezy Burger	Media Idea
	Ensemble Worldwide Universal McCann Rally Worldwide, Google Malaysia
12	How TM Gamified A TV Ad To Help People In Need	Media Idea
	Universal McCann
13	Wonda Kopi Tarik	Beverages/Non-Alcoholic
	M&C Saatchi (M) Sdn Bhd Posterscope Sdn Bhd
14	Nak Lawa, Kenalah Melabur	Small budget
	TBWA \ Kuala Lumpur Planet Films, ImageRom, Starcom Mediavest
15	Shop in the Dark	Electronics
	Havas Worldwide Kuala Lumpur Creative in Action International Sdn Bhd
16	Maxis Safe Mode	Media Idea
	Ensemble Worldwide Mindshare Malaysia, Google
17	Bringing back the migrant love	Small budget
	Naga DDB Sdn Bhd Starcom Mediavest Group
18	#LifeAtMaxis Employer Branding	Influencers
	APD Kuala Lumpur Sotong Potong Studio, Ensemble Worldwide
19	Cuti-Cuti Ayam	Restaurants
	TBWA \ Kuala Lumpur Creative Juice \ Kuala Lumpur, MEC
20	Video killed the data war	Internet services, telco products & services
	TBWA \ Kuala Lumpur BPN
21	Discover the different street food flavors of Malaysia	Brand Experience
	Geometry Global Malaysia Mindshare Malaysia
22	Bring To Light	Efforts for Good - Brands
	Geometry Global Malaysia Geometry Global PR Sdn Bhd, SixtyMac Production Sdn Bhd
23	Share a Coke with an Auspicious Wish to Your Loved Ones this Chinese New Year	Beverages/Non-Alcoholic
	MediaCompete Sdn Bhd Geometry Global Sdn Bhd Social@Ogilvy

2015 WINNERS

Agency of The Year: TBWA Kuala Lumpur

Brand of The Year: Maxis

GOLD WINNERS

1	BURSAMKTPLC CELEB.TRADR	Financial Services
	Bursa Malaysia Berhad TBWA Kuala Lumpur
2	INTI #SPMSureSkor	Services - General
	INTI Universal Holdings Sdn Bhd Ogilvy Malaysia MEC Malaysia

SILVER WINNERS

1	BURSAMKTPLC	Financial Services
	Bursa Malaysia Berhad TBWA Kuala Lumpur
2	Experience the Difference	Internet Services, Telco Products & Services
	Maxis Mobile Services Sdn Bhd Ogilvy One Worldwide Sdn Bhd Mindshare Malaysia
3	BURSAMKTPLC CELEB.TRADR	Influencers
	Bursa Malaysia Berhad TBWA Kuala Lumpur
4	Are Malaysians Racist?	Efforts for Good - Brands
	Malay Mail Online Naga DDB Sdn Bhd Reservoir World Sdn Bhd, Outpost Sdn Bhd
5	Dunia Ceria	Engaged Community
	Measat Broadcast Network Systems Sdn Bhd Compass Interactive Sdn Bhd

BRONZE WINNERS

1	MILO^® FOR ALL	Beverages/Non-Alcoholic
	Nestlé Products (M) Sdn Bhd Ogilvy Malaysia Mindshare Malaysia
2	Kucing Happy - "How a very conventional bank made itself relevant in the age of Social Media."	Financial Services
	Bank Simpanan Nasional Malaysia Fishermen Integrated Gray Studio,Grand Theft Records, MediaCliQ Sdn Bhd
3	BESTNYA KAWEN	Food
	Nestlé Products (M) Sdn Bhd Publicis Communications Malaysia Sdn Bhd Mindshare Malaysia, MediaCliQ Sdn Bhd
4	Rasa Sayang	Food
	Golden Arches Restaurants Sdn Bhd (McDonald's Malaysia) TBWA Kuala Lumpur OmnicomMediaGroup, idotyou Sdn Bhd, Hill+Knowlton Strategies
5	Listen To Your Mattress	Small Budget
	Dunlopillo Holdings Sdn Bhd Geometry Global Malaysia MEC Global, Cake Experiential Communications
6	Maxis Midnight Express	Small Budget
	Maxis Mobile Services Sdn Bhd APD Kuala Lumpur (APD Digital Services Sdn Bhd) Mindshare Malaysia
7	Maxis Screen Savour	Small Budget
	Maxis Mobile Services Sdn Bhd APD Kuala Lumpur (APD Digital Services Sdn Bhd) Mindshare Malaysia
8	Kucing Happy - "How a very conventional bank made itself relevant in the age of Social Media."	Small Budget
	Bank Simpanan Nasional Malaysia Fishermen Integrated Gray Studio, Grand Theft Records, MediaCliQ Sdn Bhd
9	Eveready Book of Play	Brand Experience
	Energizer Malaysia Sdn Bhd TBWA Kuala Lumpur Reservoir World Sdn Bhd, OutPost Post Production,Canang Studio Sdn Bhd, Visual Fidelity, MadHat Consultant, Creative In Action International Sdn Bhd
10	Wangnee	Efforts for Good - Brands
	Naga DDB Sdn Bhd Naga DDB Sdn Bhd BYRDS Studio
11	"It's OK, We're Family."	Engaged Community
	Maxis Mobile Services Sdn Bhd APD Kuala Lumpur (formerly known as Next Digital) Mindshare Malaysia

FINALIST

1	Festive: 'Awesome Santa' & 'Onsome Chinese New Year'	Beverages/Alcoholic
	Guinness Anchor Berhad BBDO and Proximity Malaysia Yellow Gringo, Sambal Lab Sdn Bhd, Maxus Kuala Lumpur, Commas & Industry
2	Eveready Book of Play	Electronics & IT (Information Technology)
	Energizer Malaysia Sdn Bhd TBWA Kuala Lumpur Reservoir World Sdn Bhd, OutPost Post Production, Canang Studio Sdn Bhd, Visual Fidelity, MadHat Consultant, Creative In Action International Sdn Bhd
3	Project Percaya - Believe	Corporate Service Responsibility/Reputation/Image/Identity
	Mondelez Malaysia Sales Sdn Bhd Ogilvy Malaysia Carat Media Services (Malaysia) Sdn Bhd, Text100 Malaysia, Isobar Malaysia, Milk PR Sdn Bhd
4	Kosong-Kosong 2014	Electronic and Print Media/Entertainment
	Measat Broadcast Network Systems Sdn Bhd Naga DDB Sdn Bhd Mindshare Malaysia
5	Rekindle Friendships	Food
	Nando's Chickenland (Malaysia) Sdn Bhd Creative Juice Kuala Lumpur Sdn Bhd MEC, MediaCliQ Sdn Bhd
6	NIVEA Celebrates the Sexiness in Modesty	Health & Beauty/Wellness/Medical Services
	Beiersdorf Malaysia FCBKL S & A Integrated Communications, OMD, IH Digital, PRS Productions
7	PMS Factor	Health & Beauty/Wellness/Medical Services
	SCA Hygiene Marketing (M) Sdn Bhd Isobar Malaysia Zenith Malaysia
8	#PaintAllSurfaces	Household Supplies and Services
	Nippon Paint (M) Sdn Bhd TBWA Kuala Lumpur Sdn Bhd Vizeum Media Services (M) Sdn Bhd, Tribal Worldwide Sdn Bhd
9	Not Gong Xi Fatt Chai, but Kongsi Fatt Chai	Internet Services, Telco Products & Services
	Maxis Mobile Services Sdn Bhd APD Kuala Lumpur (formerly known as Next Digital) Mindshare Malaysia
10	LALANG SAMPAI MENANG	Internet Services, Telco Products & Services
	Digi Telecommunications Sdn Bhd Naga DDB Sdn Bhd Starcom MediaVest Group Malaysia, Fastbridge Malaysia Sdn Bhd
11	U MicroCredit	Internet Services, Telco Products & Services
	U Mobile Sdn Bhd BBDO Malaysia DVG Web Sdn Bhd, BPN Malaysia (IPG Mediabrands), Brandscope
12	Volkswagen Mobilizes an Army of Celebrities with Uber	Influencers
	Volkswagen Group Malaysia Sdn Bhd MediaCompete Sdn. Bhd.
13	U MicroCredit	David vs. Goliath
	U Mobile Sdn Bhd BBDO Malaysia DVG Web Sdn Bhd, BPN Malaysia (IPG Mediabrands), Brandscope
14	Making Hotlink OHHSOME™ once more	Renaissance
	Maxis Mobile Services Sdn Bhd Leo Burnett Malaysia APD Kuala Lumpur (formerly known as Next Digital), Mindshare Malaysia, Fishermen Integrated, Paranormal Group Malaysia
15	The Art of OLDTOWN	Brand Experience
	White Cafe Sdn Bhd Spin Communications Mindshare Malaysia, Text100 Malaysia, The Idea Hut
16	Maxis Midnight Express	Brand Experience
	Maxis Mobile Services Sdn Bhd APD Kuala Lumpur (APD Digital Services Sdn Bhd) Mindshare Malaysia
17	The Art of OLDTOWN	Engaged Community
	White Cafe Sdn Bhd Spin Communications Mindshare Malaysia, Text100 Malaysia, The Idea Hut

2014 WINNERS

GOLD WINNERS

1	Coke gets teens to snap and #sharemycokelah with Manglish cans
	Coca-Cola Far East Limited MediaCompete Sdn Bhd Geometry Global, The New Straits Times Press, Kinectic
2	The 5 Dimensional Premium, Gourmet Coffee in a Can
	Permanis Sandilands Sdn Bhd Dentsu (Malaysia) Sdn Bhd

SILVER WINNERS

1	Sprite - Freedom from Thirst, Freedom of Expression
	Coca-Cola Far East Limited MediaCompete Sdn Bhd Geometry Global, Media Prima
2	Kids Fasting Companion 30 Days from Dawn to Dusk
	Dutch Lady Milk Industries Berhad Universal McCann Leo Burnett, Saatchi & Saatchi Arachnid, Arc Worldwide
3	No Excuse for Abuse
	WOMEN'S AID ORGANIZATION TBWA Kuala Lumpur Studio DL, PRS Production, Sixtymac Production, OMD Malaysia
4	It's Shampoo Advertising. But Where's the Hair?!
	Unilever (Malaysia) Holdings Sdn Bhd Mindshare Malaysia GroupM Malaysia, Immerse Communications, Edelman
5	Betadine gargle: Laugh and Learn Experience
	Mundipharma Pharmaceuticals Sdn. Bhd. Havas Media (Malaysia)
6	THE WATERLESS PROJECT
	Levi Strauss BBDO Malaysia Sdn Bhd

BRONZE WINNERS

1	MILO^® FUEL FOR CHAMPIONS
	Nestlé Products (M) Sdn Bhd Ogilvy Malaysia Mindshare, MediaCLIQ, Hatch Big Ideas, Two AM Music Studios
2	YOU AGAINST DEBT
	Bank Simpanan Nasional Saatchi & Saatchi Malaysia Rantau PR, Fishermen, Infusion
3	It's time to love your 'V'
	Sanofi-Aventis (S) Pte. Ltd. Publicis Communications Malaysia Sdn Bhd Zenith Optimedia Singapore, Zenith Optimedia Malaysia, AC Nielsen
4	Thank You Campaign
	DiGi Telecommunications Sdn. Bhd. Naga DDB Starcom MediaVest Group Malaysia
5	Expedia Vacationizer
	AAExp Travel Malaysia Sdn Bhd Creative Juice Kuala Lumpur Sdn Bhd PRS Productions
6	MH370 Crisis Recovery
	Malaysia Airlines Ogilvy Malaysia

FINALIST

1	Shell Consumer Value Proposition Refresh: SHELL IS YOUR SMART CHOICE
	Shell Malaysia Trading Sdn Bhd MediaCompete Sdn Bhd J. Walter Thompson, Ogilvy PR, Kinectic
2	Tropicana Twister Made Us Wait In Suspense…Then Something Amazing Happened!
	Permanis Sandilands (M) Sdn Bhd Carat Media Services
3	Meal times at home are more enjoyable with Coca-Cola
	Coca-Cola Far East Limited MediaCompete Sdn Bhd Geometry Global , GroupM, ESP, Media Prima, The New Straits Times Press
4	How Going Big On Adventure Helped Tiger Regain Its Strength
	Mondelez Malaysia Being Worldwide Carat Media Services, Text100 Malaysia, TBWA Kuala Lumpur
5	Bigger Pack, Bigger Satisfaction
	Nestlé Products (M) Sdn Bhd Publicis Communications Malaysia Sdn Bhd Mindshare Malaysia, MediaCLIQ, Fishermen, E and E Design
6	Magnum Chocolatier Collection
	Unilever Malaysia Geometry Global Malaysia Salina & Associates, Mindshare Malaysia, IF Interactive
7	Wall's Selection Awesome Mix
	Unilever Malaysia Geometry Global Malaysia Mindshare Malaysia
8	Pink Your Favorite
	Mondelez Malaysia Sales Sdn Bhd Ogilvy & Mather Geometry Global KL, Milk PR, Mindshare Malaysia
9	CARIF Frankathon 'Donate Your Kilometers'
	Cancer Research Initiatives Foundation (CARIF) M&C SAATCHI
10	AirAsia Steps Up Domination
	AirAsia Berhad Carat Media Services (M) Sdn Bhd
11	JOURNEYS ARE MADE BY THE PEOPLE YOU TRAVEL WITH
	Malaysia Airlines Ogilvy Malaysia Ipg Mediabrands, Google Malaysia
12	Anchor Reaches out to Moms via MasterChef with just RM0.04!
	Fonterra Brands (M) Sdn. Bhd. MediaCompete Sdn Bhd Measat Broadcast Network Systems
13	Kit Kat Zizan 'Autograph'
	Nestle Confectionary J. Walter Thompson Sdn Bhd Mindshare
14	Friso Gold: Our Today's Moments Campaign
	Dutch Lady Milk Industries Berhad J. Walter Thompson Sdn Bhd Universal McCann, Arachnid, Bridges PR & Events
15	Experience Instantly Fairer Skin, Hands On!
	Unilever Immerse Group Sdn Bhd Mindshare Malaysia, At Event Quest

2013 WINNERS

GOLD WINNERS

1	Persatuan Dyslexia Malaysia Dyslexia Did Not Stop Me Winner Showcase
2	Celcom Bolt Out of The Blue

SILVER WINNERS

1	Astro Kasih Astro Hostel Project
2	Astro Kasih Beautiful Malaysia Longest Underwater Clean-up
3	Oreo 1,000,000 Minutes of Bonding Moments
4	Durex Tiny Trolls
5	MILO MILO^® Cans Twisted Football

BRONZE WINNERS

1	Jotun Jotashield AntiFade Colours' from Jotun Jotashield
2	Volkswagen Beetle The Beetle 2012 Launch: 'The Icon is Back'
3	OCBC Bank Thinking Beyond Finance
4	Nando's We Grill Champions
5	The Malay Mail The Malay Mail GE 13
6	Dutch Lady Drink More Do More-2 A Day
7	KFC Double Down Man
8	DiGi DiGilympics

FINALIST

1	Nissan Almera Almera Affair
2	Nissan Almera Conventional From Outside, Unconventional Within
3	Honda Let Your Intuition Take Over
4	Carlsberg Grow an Apple Tree
5	Dumex Kekal Kenyang Kekal Riang with Dugro
6	TM Team Malaysia Road to London Olympics 2012
7	STAR Do What You Love
8	Maybank Treats Fair
9	Nando's Democracy Platter
10	Kancil Awards Stop Dreaming
11	Prevenar13 Ball of Life
12	DiGi Challenge for Change
13	DiGi Being The Voice of The Youth
14	Maxis Progress in Postpaid
15	Anmum Planning Ahead
16	MAS Open The Door to Different Experiences
17	SLURPEE Bring Your Own Cup Day
18	Maybank Click. Pay. Confirm.
19	CODE 10 10 Makes The Man

2012 WINNERS

GOLD WINNERS

1	DiGi Dear Malaysians
2	ShoesShoesShoes Shoe Dating
3	Nando's Goes Malaysian
4	Magnum Enjoy The Royal Treatment' Campaign

SILVER WINNERS

1	Bar Council Malaysia Breaking The Law
2	DiGi Gila Internet Sale
3	Twisties Life’s Better Twisted
4	Milo Redemption Campaign
5	Procter & Gamble Chinese New Year 2012
6	Libresse Absorption is Nothing without Fit
7	STAR More Ways to Enjoy The Star

BRONZE WINNERS

1	Astro Tutor TV
2	BERNAS Bowl for Humanity
3	Celcom Axiata X2 Voice Resuscitation
4	Coca-Cola Buka Coca-Cola, Buka Semangat
5	DiGi WWWOW Awards
6	Dutch Lady Drink More Do More-2 A Day
7	Johnson's Baby Get Smart Get Famous
8	Maybank2u Save Me
9	Pizza Hut More Than Pizza

FINALIST

1	Astro Happy Dragon
2	Astro Oh My English
3	Carlsberg That Calls for A Carlsberg
4	F&N Jom TTS
5	Kilauan Emas (Golden Glitter)
6	KFC Balik Makan Malaysia
7	Mamee “I Love You Mamee!” Mother’s Day Brand Campaign
8	Snickers You’re Not You when You’re Hungry
9	Munchy's Discover Adventure
10	UNICEF Malaysia Tree of Hope
11	Lipton Celebrating Malaysian-ness Over Cup of Lipton Teh Tariklah!

2011 WINNERS

GOLD WINNERS

1	Truly Loving Company Bald4Good in Support of TLC Promise Me
2	Astro King of Hokkien Songs
3	Horlicks Little Marsya’s First Time to Fast
4	Alliance Bank Mohd Khairuddin, Your Mum is Nagging You
5	National Geographic Tribal Invasion

SILVER WINNERS

1	The New Straits Times Press Biar Betul!
2	Anlene Bone Foundation
3	HSBC Bank HSBC Unlocks One’s Potential in 8 Bulan
4	Celcom Axiata Kolony™ - The Outbreak!
5	Quaker Oats Make Malaysia Heart Healthy
6	Nescafe Making A Country Fall In Love With Foam
7	Maxis 'Committed To The Game'
8	PetPet Mothergood Made Easy
9	DiGi Sambal Belacan
10	MILO The Energy Within
11	Kidzcare The World’s First Autistic Children’s Choir
12	Truly Loving Company TLC Promise Me
13	Wall's Cornetto Wall’s Cornetto - Is This Love?

FINALIST

1	BookXcess The Receipt That Changed A Nation
2	Mini at Large
3	Nippon Odourless Aircare
4	Mcdonald's My Favourite Tastes
5	Prudential Assurance RM1billion
6	Mcdonald's Family Breakfast Campaign 2011
7	The New Straits Times Press You Are What You Read
8	Dutch Lady 5X DHA

2010 WINNERS

GOLD WINNERS

1	PRUmy Child
2	Ribena Raya Campaign
3	P1 Sudah Potong?
4	Kitschen What’s Your Kitchen Look?

SILVER WINNERS

1	Brand's Generasi Hebat
2	Fonterra Mother’s Love
3	DiGi Pimp My Broadband
4	Dutch Lady Spread The Goodness Of Milk 2012
5	MILO Play More, Learn More
6	Carlsberg Stories
7	RHB Unbanking

BRONZE WINNERS

1	F&N A Great Day Begins & A Good Morning
2	Solivite Active Body, Active Mind
3	BFM 89.9 Broke FM Monopoly
4	Corntoz 'Express Yourself' Online Contest
5	Rev-Up With Revive Isotonic
6	S.O.X. All Stars Drum & Dance
7	UNICEF Malaysia Tune In To Me

FINALIST

1	Perodua Car One Moment, MPV The Next
2	Maxis Mission Possible
3	Cadbury Sweet Fighter: Journey of Two Tastes
4	HSBC Amanah Forges An Ally With Malays
5	Prudential Assurance What’s Adam’s Retirement Number Challenge
6	Nissan Navara The Mother Trucker Campaign
7	Johnson's Baby Jom Main
8	DiGi Project 500
9	IBM ASEAN Winning Chip
10	Hotlink More With Hotlink

2009 WINNERS

GOLD WINNERS

1	WWF Earth Hour Malaysia 2009
2	CIMB Bank Save & Invest

SILVER WINNERS

1	Tiger Stand Out with Tiger
2	Panasonic Eco Ideas
3	Carlsberg Life Favours Those Who See Things
4	Proton 'You’ll be Amazed'
5	Maxis Make Something Complicated
6	Coca-Cola Freedom Song: Bebaskan-lah

BRONZE WINNERS

1	KFC Good Things Come Together with KFC
2	Pizza Hut Hot
3	DHL Express Highly Personal
4	Pizza Hut Sustaining Value

FINALIST

1	Maxis USB Modem Rock
2	Nestle School Fuel
3	HELP University College Art Against Drink Driving
4	Nestle Natural
5	Guinness The Perfect Pairing for A Smooth Christmas
6	Canon Goes Green
7	Nippon Paint Blobbies
8	Bank Islam Who Would Have Thought
9	Maxis Different Plans for Different People
10	DiGi I Heart
11	Brand's 'Finding Inner Beauty'
12	DiGi MNP
13	Guinness Dragon Mission 2009

2008 WINNERS

GOLD WINNERS

1	Astro RM2 A Day
2	Maggi Tribute Campaign
3	Johnson's Baby Oil Touch Infant Massage

SILVER WINNERS

1	Mini What’s In The Hercules?
2	Silky Girl A Girl’s 1st Love, 1st Make Up
3	Brand's Stay Alert, Stay Ahead
4	HELP University College Wheelchair
5	Maxis Kids

BRONZE WINNERS

1	Pepsi Longest Dribble
2	Dumex Dugro Ezy On Toddler’s Tummy
3	BMW CNY @ BMW
4	Whiskas Ambassador Testimonial Campaign
5	Guinness IM Pool
6	Sunsilk Unbreakable Hair, Unbreakable Spirit
7	Fernleaf The Height Advantage
8	Pizza Hut Sensasi Delight

FINALIST

1	Clean & Clear 1 Day To Visibly Clearer Skin
2	DiGi Because So Much Needs To Be Said
3	Bursa Malaysia Bursa Pursuit Investment Challenge
4	Perodua Anti Suv
5	Nestle Celebrating Life’s Leading Ladies
6	Great Eastern Life Live100Percent
7	Proton Persona Launch - Our Pride And Joy
8	Garnier Light Measurable Efficacy
9	Brylcreem Soh Hen Sem
10	Rexona Teens Adorn Your Little Sanctum
11	Drypers Soft As A Feather
12	Sime Darby Property Parade Of Homes
13	Michelin The Michelin Master
14	Fair & Lovely The Journey Of The Women, For The Women, By The Women Property Parade Of Homes

PAST WINNERS

2019 WINNERS

GOLD WINNERS

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FINALIST

2018 WINNERS

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2017 WINNERS

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2016 WINNERS

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2015 WINNERS

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2014 WINNERS

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2013 WINNERS

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2012 WINNERS

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2011 WINNERS

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2010 WINNERS

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2009 WINNERS

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FINALIST

2008 WINNERS

GOLD WINNERS

SILVER WINNERS

BRONZE WINNERS

FINALIST