2022 WINNERS

Agency of The Year: LEO BURNETT MALAYSIA
Brand of The Year: GRAB

GOLD WINNERS

1 Nando's Juiciest Secret Business/Product/Service Innovation
Nando's Malaysia
Fishermen Integrated
Ampersand Advisory
2 Balas Budi Dengan 4G: Harnessing The Power Of Filial Piety Internet services, telco products & services
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia

SILVER WINNERS

1 TIME partners ASTRO to Take CTRL with Family-Friendly Entertainment Brand Integration & Entertainment Partnerships
TIME dotCom
Astro Media Solutions, Graph Studio Sdn Bhd
Measat Broadcast Network Systems Sdn Bhd
2 The Sweet Goodbye Brand Integration & Entertainment Partnerships
Unilever (Malaysia) Holdings Sdn Bhd , Netflix Pte Ltd
Accenture Song Malaysia
VoxEureka, Mindshare, Omniteam Sdn Bhd
3 Grab Lejen: Gig workers as Unlikely Superheroes Branded Content & Entertainment
Grab
Clan Malaysia Sdn Bhd
4 #NikmatRayaBersama: The First Shoppable Raya Ad Dedicated To Small Businesses Current Events
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Shopee Mobile Malaysia Sdn Bhd
5 Connecting the dots with Kabel Besar Data-Driven
TIME dotCom
Accenture Song Malaysia
Fishermen Integrated
6 The 1st Predictive Homebuyer Hunting Machine Data-Driven
Sime Darby Property
Mindshare
M&C Saatchi Malaysia
7 Millions of Firsts, Millions of Personalised Social Impact reports Data-Driven
Grab
8 Wanita Cukup Berani Engaged Community
MAGGI
Publicis Communications
Zenith, Google (Malaysia), Perspectives PR
9 KERETA OPINION LEADER Influencers
CARSOME Sdn Bhd
VMLY&R Commerce (Malaysia)
Wavemaker (Malaysia), Grim Film Sdn Bhd
10 TIME Disrupts A Sea Of Sameness With Kabel Besar Internet services, telco products & services
TIME dotCom
Fishermen Integrated
Entropia (Part of Accenture Song)
11 Nudging Silent Sufferers with their "Favourite" Triggers Personal Care
GSK Consumer Healthcare Malaysia
Publicis Media (Malaysia)
Leo Burnett, Media Prima Omnia Sdn Bhd
11 #NikmatRayaBersama: The First Shoppable Raya Ad Dedicated To Small Businesses Positive Change: Social Good - Brands
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Shopee Mobile Malaysia Sdn Bhd

BRONZE WINNERS

1 100+ Cities Instant Gifting: turning procrastination into a new business Brand Experience
Grab
Grim Film Sdn Bhd
2 KERETA OPINION LEADER Brand Integration & Entertainment Partnerships
CARSOME Sdn Bhd
VMLY&R Commerce (Malaysia)
Wavemaker (Malaysia), Grim Film Sdn Bhd
3 Revolutionising OKU buskers’ livelihoods: From few viewers to millions Brand Integration & Entertainment Partnerships
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Persatuan OKU Sentral
4 TIME and ASTRO Take CTRL With Family-Friendly Entertainment Branded Content & Entertainment
TIME dotCom
Astro Media Solutions, Graph Studio Sdn Bhd
Measat Broadcast Network Systems Sdn Bhd
5 Bake from the Heart Business/Product/Service Innovation
Cadbury Confectionery Sales (M) Sdn Bhd
Ogilvy Malaysia
Publicis Groupe - Spark Foundry, Cowan Vietnam Co Ltd, Ad Target Sdn Bhd , Reserve Tank
6 Millions of Firsts, Millions of Personalised Social Impact reports Corporate Reputation
Grab
7 100+ Cities Instant Gifting: turning procrastination into a new business Customer Experience
Grab
Grim Film Sdn Bhd
8 Delivering much-needed post-vaccination care to an anxious nation Data-Driven
GSK Consumer Healthcare Malaysia
Publicis Media (Malaysia)
Leo Burnett
9 TIME Disrupts A Sea Of Sameness With Kabel Besar David vs Goliath
TIME dotCom
Fishermen Integrated
Entropia (Part of Accenture Song)
10 Malaysia’s Greatest Makan Hits: 400+ local legends Influencers
Grab
Graph Studio Sdn Bhd
11 Turning a Giveaway Into a Gateway for B40 to Always Be Ahead Internet services, telco products & services
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
12 TIME stamped its territory with the strongest connection! Media Innovation - Media Planning & Innovation
TIME dotCom
Accenture Song Malaysia
Fishermen Integrated
13 Nando's Juiciest Secret Small Budget
Nando's Malaysia
Fishermen Integrated
Ampersand Advisory
14 Making Grab The Everyday, Everything App With The HUATever Saga! Sustained Success
Grab
Fishermen Integrated

FINALIST

1 Wanita Cukup Berani Brand Experience
MAGGI
Publicis Communications
Zenith, Google (Malaysia), Perspectives PR
2 100+ Cities Instant Gifting: turning procrastination into a new business Business/Product/Service Innovation
Grab
Grim Film Sdn Bhd
3 Project Open Business-to-Business
RHB Banking Group
FCB SHOUT
4 Grab: Don’t Forget your Other Mother Current Events
Grab
5 Turning Data Into Personalised Offers for 6 Million Hotlink Users Data-Driven
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
6 Zip through the Boring Data-Driven
Cadbury Confectionery Sales (M) Sdn Bhd
Ogilvy Malaysia
Publicis Groupe (Spark Foundry)
7 See the Kebaikan (Goodness) Behind Every Order Delivery Services
Grab
Fishermen Integrated
8 Grab helps you Prepare for HUATever this CNY! E-Commerce
Grab
Fishermen Integrated
9 Delivering much-needed post-vaccination care to an anxious nation E-Commerce
GSK Consumer Healthcare Malaysia
Publicis Media (Malaysia)
Leo Burnett
10 Grab Durian: lovers vs haters Engaged Community
Grab
11 When Precision Meets Planning Performance Marketing
TIME dotCom
Accenture Song Malaysia
Fishermen Integrated
12 The 1st Predictive Homebuyer Hunting Machine Performance Marketing
Sime Darby Property
Mindshare
M&C Saatchi Malaysia
13 Millions of Firsts, Millions of Personalised Social Impact reports Positive Change: Social Good - Brands
Grab
14 The Homebuyer Hunt Real Estate
Sime Darby Property
Mindshare
M&C Saatchi Malaysia
15 Millions of Firsts, Millions of Personalised Social Impact reports Software & Apps
Grab