2023 WINNERS
Agency of The Year: FISHERMEN INTEGRATED |
Brand of The Year: GRAB |
GOLD WINNERS
1 | FROM UNLIMITED TO UNBEATABLE | Brand Content & Entertainment - Products |
U Mobile Sdn Bhd BPN, TBWA Kuala Lumpur Sdn Bhd Mojo Films Sdn Bhd |
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2 | #SisBoleh | Engaged Community - Services |
Grab Grab Creative Studio Think Tank (Malaysia) |
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3 | McDonald's Social-Led Recruitment Campaign; This Time It's Personnel | Restaurants |
McDonald's (Malaysia) IDOTYOU Pishang Creative, Yes Studios |
SILVER WINNERS
1 | Sprite Stay Cool Je - Tackling Heat in Gaming | Beverages - Non-Alcohol |
The Coca Cola Company (Malaysia) Ogilvy, WPP Marketing Communications (M) Sdn Bhd Essencemediacom Malaysia |
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2 | Maggi Cukup Rasa; Wanita Cukup Berani | Brand Content & Entertainment - Products |
Nestle Products Sdn Bhd Mindshare Group Malaysia Publicis Malaysia Sdn. Bhd. |
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3 | Businesses Grow with Time | Business-to-Business - Products |
TIME dotCom Borderless |
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4 | McDonald's Social-Led Recruitment Campaign; This Time It's Personnel | Corporate Reputation |
McDonald's (Malaysia) IDOTYOU Pishang Creative, Yes Studios |
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5 | Gaviscon: Winning untapped segments who are unaware about heartburn | Health & Wellness - OTC |
Reckitt Benckiser (Malaysia) Sdn. Bhd. Fishermen Integrated Publicis Media (Malaysia) |
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6 | Time Kabel Besar Gives Malaysians' Internet A Well-Deserved Promotion | Internet & Telecom |
TIME dotCom Fishermen Integrated Entropia (Part of Accenture Song) |
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7 | Attack On A Titan: Using Data To Hijack Goliath's 2Gbps Launch | Internet & Telecom |
TIME dotCom PHD Malaysia, Fishermen Integrated |
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8 | McDonald's Social-Led Recruitment Campaign; This Time It's Personnel. | Media Idea |
McDonald's (Malaysia) IDOTYOU Pishang Creative, Yes Studios |
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9 | #BikinSampaiJadi Caraku - Immortalising state pride, fueling passions | Media Innovation - Emerging & New Channels |
Maxis Broadband Sdn Bhd Leo Burnett Malaysia |
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10 | Going from Mengapa to Mantap Bersama Grab | Social Media - Services |
Grab GrowthOps Asia |
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11 | The Huatever Saga | Sustained Success - Services |
Grab Fishermen Integrated |
BRONZE WINNERS
1 | Rise Up Dengan Rasa Mantap - Cutting Through Gaming "Hype" With A True Act Fan Love | Beverages - Non-Alcohol |
Nestle (Malaysia), Moonton Games Vivaki OPENMIND Malaysia |
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2 | Gawai & Kaamatan Amplified - Winning East Malaysian hearts by celebrating the East Malaysian way | Brand Content & Entertainment - Services |
Maxis Broadband Sdn Bhd Leo Burnett Malaysia |
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3 | Rise Up Dengan Rasa Mantap - Cutting Through Gaming "Hype" With A True Act Fan Love | Brand Integration & Entertainment Partnerships |
Nestle (Malaysia), Moonton Games Vivaki OPENMIND Malaysia |
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4 | Winning Back The Hearts Of The Youth With A "Blackpink" Pizza | Current Events |
Pizza Hut Malaysia Mediabrands Content Studio, Carat Media Services (Malaysia) Sdn. Bhd. |
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5 | Attack On A Titan: Using Data To Hijack Goliath's 2Gbps Launch | Data-Driven [Media] |
TIME dotCom PHD Malaysia, Fishermen Integrated |
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6 | Wonda At Every Corner - #WondaBolaCorner | Engaged Community - Products |
Etika Sdn Bhd Fishermen Integrated Entropia (Part of Accenture Song) |
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7 | Real People, Real Stories - How a New Serum built Fandom | Engaged Community - Products |
Loreal Vivaki Publicis Media (Malaysia) |
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8 | Going from Mengapa to Mantap Bersama Grab | Engaged Community - Services |
Grab GrowthOps Asia |
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9 | COLGATE #SmileStrong | Influencers Marketing |
Colgate-Palmolive (M) Sdn Bhd Ogilvy Malaysia Wavemaker (Malaysia), WPP@CP |
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10 | Showcasing Pizza Hut's Value By Pulling The Greatest Pizza Heist | Influencers Marketing |
Pizza Hut Malaysia Mediabrands Content Studio, Carat Media Services (Malaysia) Sdn. Bhd. |
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11 | Businesses Grow with Time | Internet & Telecom |
TIME dotCom Borderless |
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12 | #MacamYesMaybeNot | Social Good - Brands |
Malayan Banking Berhad VMLY&R Malaysia Graph Studio Sdn Bhd |
FINALIST
1 | Welcome To My World | Brand Content & Entertainment - Services |
Resorts World Genting FCB SHOUT |
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2 | Light Up Possibilities - Illuminating Indian SMEs through digital acceleration | Brand Integration & Entertainment Partnerships |
Maxis Broadband Sdn Bhd Leo Burnett Malaysia Astro Media Solutions |
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3 | #MacamYesMaybeNot | Current Events |
Malayan Banking Berhad VMLY&R Malaysia Graph Studio Sdn Bhd |
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4 | Special Olympics World Games - Unlocking Inclusivity | Current Events |
U Mobile Sdn Bhd BPN Mojo Films Sdn Bhd, Special Olympics Malaysia, Accenture Song Malaysia |
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5 | Serasi Gone in 60 minutes | Data-Driven [Media] |
Sime Darby Property Mindshare Group Malaysia M&C Saatchi Malaysia |
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6 | Exposing Lies with The Honest Milk | David vs. Goliath |
Farm Fresh Berhad Accenture Song malaysia Trapper Media Group Malaysia, Trio Hauz, Go Communications, Aiken Digital |
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7 | Exposing Lies with The Honest Milk | Influencers Marketing |
Farm Fresh Berhad Accenture Song Malaysia Trapper Media Group Malaysia, Trio Hauz, Go Communications, Aiken Digital |
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8 | Welcome To My World | Influencers Marketing |
Resorts World Genting FCB SHOUT |
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9 | Time 2Gbps Kabel Besar: Your Shortcut To Success | Internet & Telecom |
TIME dotCom Fishermen Integrated Entropia (Part of Accenture Song) |
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10 | Unwind | Marketing Disruptors - Products |
Heineken Malaysia Berhad VMLY&R Malaysia COMMAS PR, Future Sound Asia |
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11 | Putting Personalisation at Driver's Seat to Drive Conversions | Performance Marketing |
myTukar myTukar |
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12 | A Powerful Performance: Leveraging Precision to Disrupt Goliath's 2Gbps Launch | Performance Marketing |
TIME dotCom PHD Malaysia, Fishermen Integrated |
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13 | COLGATE #SmileStrong | Personal Care |
Colgate-Palmolive (M) Sdn Bhd Ogilvy Malaysia Wavemaker (Malaysia), WPP@CP |
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14 | #SisBoleh | Positive Change: Social Good - Diversity, Equity & Inclusion |
Grab Grab Creative Studio Think Tank (Malaysia) |
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15 | Aiken Prebiotic CNY "Shui Run Run" | Seasonal Marketing - Products |
Wipro Unza (M) Sdn Bhd Mediabrands Content Studio, PHD MEDIA |
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16 | Light Up Possibilities: Illuminating Indian SMEs through digital acceleration | Seasonal Marketing - Services |
Maxis Broadband Sdn Bhd Leo Burnett Malaysia Astro Media Solutions |
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17 | A Celeb-fueled Ridiculous Mix | Snacks & Desserts |
Mamee Double Decker Sdn Bhd Accenture Song malaysia CJ ENM |