2022 WINNERS
Agency of The Year: LEO BURNETT MALAYSIA |
Brand of The Year: GRAB |
GOLD WINNERS
1 | Nando's Juiciest Secret | Business/Product/Service Innovation |
Nando's Malaysia Fishermen Integrated Ampersand Advisory |
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2 | Balas Budi Dengan 4G: Harnessing The Power Of Filial Piety | Internet services, telco products & services |
Maxis Broadband Sdn Bhd Leo Burnett Malaysia |
SILVER WINNERS
1 | TIME partners ASTRO to Take CTRL with Family-Friendly Entertainment | Brand Integration & Entertainment Partnerships |
TIME dotCom Astro Media Solutions, Graph Studio Sdn Bhd Measat Broadcast Network Systems Sdn Bhd |
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2 | The Sweet Goodbye | Brand Integration & Entertainment Partnerships |
Unilever (Malaysia) Holdings Sdn Bhd , Netflix Pte Ltd
Accenture Song Malaysia VoxEureka, Mindshare, Omniteam Sdn Bhd |
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3 | Grab Lejen: Gig workers as Unlikely Superheroes | Branded Content & Entertainment |
Grab Clan Malaysia Sdn Bhd |
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4 | #NikmatRayaBersama: The First Shoppable Raya Ad Dedicated To Small Businesses | Current Events |
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia Shopee Mobile Malaysia Sdn Bhd |
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5 | Connecting the dots with Kabel Besar | Data-Driven |
TIME dotCom Accenture Song Malaysia Fishermen Integrated |
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6 | The 1st Predictive Homebuyer Hunting Machine | Data-Driven |
Sime Darby Property Mindshare M&C Saatchi Malaysia |
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7 | Millions of Firsts, Millions of Personalised Social Impact reports | Data-Driven |
Grab | ||
8 | Wanita Cukup Berani | Engaged Community |
MAGGI Publicis Communications Zenith, Google (Malaysia), Perspectives PR |
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9 | KERETA OPINION LEADER | Influencers |
CARSOME Sdn Bhd
VMLY&R Commerce (Malaysia) Wavemaker (Malaysia), Grim Film Sdn Bhd |
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10 | TIME Disrupts A Sea Of Sameness With Kabel Besar | Internet services, telco products & services |
TIME dotCom Fishermen Integrated Entropia (Part of Accenture Song) |
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11 | Nudging Silent Sufferers with their "Favourite" Triggers | Personal Care |
GSK Consumer Healthcare Malaysia
Publicis Media (Malaysia) Leo Burnett, Media Prima Omnia Sdn Bhd |
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11 | #NikmatRayaBersama: The First Shoppable Raya Ad Dedicated To Small Businesses | Positive Change: Social Good - Brands |
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia Shopee Mobile Malaysia Sdn Bhd |
BRONZE WINNERS
1 | 100+ Cities Instant Gifting: turning procrastination into a new business | Brand Experience |
Grab Grim Film Sdn Bhd |
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2 | KERETA OPINION LEADER | Brand Integration & Entertainment Partnerships |
CARSOME Sdn Bhd VMLY&R Commerce (Malaysia) Wavemaker (Malaysia), Grim Film Sdn Bhd |
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3 | Revolutionising OKU buskers’ livelihoods: From few viewers to millions | Brand Integration & Entertainment Partnerships |
Maxis Broadband Sdn Bhd Leo Burnett Malaysia Persatuan OKU Sentral |
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4 | TIME and ASTRO Take CTRL With Family-Friendly Entertainment | Branded Content & Entertainment |
TIME dotCom Astro Media Solutions, Graph Studio Sdn Bhd Measat Broadcast Network Systems Sdn Bhd |
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5 | Bake from the Heart | Business/Product/Service Innovation |
Cadbury Confectionery Sales (M) Sdn Bhd Ogilvy Malaysia Publicis Groupe - Spark Foundry, Cowan Vietnam Co Ltd, Ad Target Sdn Bhd , Reserve Tank |
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6 | Millions of Firsts, Millions of Personalised Social Impact reports | Corporate Reputation |
Grab | ||
7 | 100+ Cities Instant Gifting: turning procrastination into a new business | Customer Experience |
Grab Grim Film Sdn Bhd |
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8 | Delivering much-needed post-vaccination care to an anxious nation | Data-Driven |
GSK Consumer Healthcare Malaysia
Publicis Media (Malaysia) Leo Burnett |
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9 | TIME Disrupts A Sea Of Sameness With Kabel Besar | David vs Goliath |
TIME dotCom
Fishermen Integrated Entropia (Part of Accenture Song) |
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10 | Malaysia’s Greatest Makan Hits: 400+ local legends | Influencers |
Grab Graph Studio Sdn Bhd |
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11 | Turning a Giveaway Into a Gateway for B40 to Always Be Ahead | Internet services, telco products & services |
Maxis Broadband Sdn Bhd Leo Burnett Malaysia |
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12 | TIME stamped its territory with the strongest connection! | Media Innovation - Media Planning & Innovation |
TIME dotCom Accenture Song Malaysia Fishermen Integrated |
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13 | Nando's Juiciest Secret | Small Budget |
Nando's Malaysia
Fishermen Integrated Ampersand Advisory |
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14 | Making Grab The Everyday, Everything App With The HUATever Saga! | Sustained Success |
Grab Fishermen Integrated |
FINALIST
1 | Wanita Cukup Berani | Brand Experience |
MAGGI
Publicis Communications Zenith, Google (Malaysia), Perspectives PR |
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2 | 100+ Cities Instant Gifting: turning procrastination into a new business | Business/Product/Service Innovation |
Grab Grim Film Sdn Bhd |
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3 | Project Open | Business-to-Business |
RHB Banking Group
FCB SHOUT |
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4 | Grab: Don’t Forget your Other Mother | Current Events |
Grab | ||
5 | Turning Data Into Personalised Offers for 6 Million Hotlink Users | Data-Driven |
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia |
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6 | Zip through the Boring | Data-Driven |
Cadbury Confectionery Sales (M) Sdn Bhd
Ogilvy Malaysia Publicis Groupe (Spark Foundry) |
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7 | See the Kebaikan (Goodness) Behind Every Order | Delivery Services |
Grab
Fishermen Integrated |
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8 | Grab helps you Prepare for HUATever this CNY! | E-Commerce |
Grab
Fishermen Integrated |
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9 | Delivering much-needed post-vaccination care to an anxious nation | E-Commerce |
GSK Consumer Healthcare Malaysia
Publicis Media (Malaysia) Leo Burnett |
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10 | Grab Durian: lovers vs haters | Engaged Community |
Grab | ||
11 | When Precision Meets Planning | Performance Marketing |
TIME dotCom
Accenture Song Malaysia Fishermen Integrated |
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12 | The 1st Predictive Homebuyer Hunting Machine | Performance Marketing |
Sime Darby Property
Mindshare M&C Saatchi Malaysia |
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13 | Millions of Firsts, Millions of Personalised Social Impact reports | Positive Change: Social Good - Brands |
Grab | ||
14 | The Homebuyer Hunt | Real Estate |
Sime Darby Property
Mindshare M&C Saatchi Malaysia |
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15 | Millions of Firsts, Millions of Personalised Social Impact reports | Software & Apps |
Grab |